Hasbro (NASDAQ:HAS) Stock Price Expected to Rise, Morgan Stanley Analyst Says

Hasbro (NASDAQ:HAS) had its price objective upped by Morgan Stanley from $119.00 to $122.00 in a note issued to investors on Thursday, MarketBeat Ratings reports. The brokerage presently has an “overweight” rating on the stock. Morgan Stanley’s price objective would suggest a potential upside of 28.31% from the stock’s current price.

A number of other research analysts also recently weighed in on HAS. Roth Mkm set a $120.00 price objective on Hasbro in a research note on Wednesday, February 11th. Wall Street Zen raised Hasbro from a “buy” rating to a “strong-buy” rating in a research note on Sunday, March 15th. Wells Fargo & Company initiated coverage on Hasbro in a research note on Wednesday, March 11th. They issued an “equal weight” rating and a $98.00 price objective on the stock. BNP Paribas Exane cut their price objective on Hasbro from $118.00 to $115.00 and set an “outperform” rating on the stock in a research note on Wednesday, April 1st. Finally, Argus set a $105.00 price objective on Hasbro in a research note on Friday, March 13th. One analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $113.79.

Hasbro Stock Down 1.6%

HAS opened at $95.08 on Thursday. Hasbro has a fifty-two week low of $59.85 and a fifty-two week high of $106.98. The business has a 50-day moving average of $94.61 and a 200-day moving average of $86.91. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.24. The company has a market capitalization of $13.46 billion, a PE ratio of -40.46 and a beta of 0.55.

Hasbro (NASDAQ:HAS) last posted its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The company had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. During the same period last year, the business earned $0.46 EPS. The business’s quarterly revenue was up 31.3% on a year-over-year basis. Equities research analysts forecast that Hasbro will post 5.67 EPS for the current fiscal year.

Insider Buying and Selling

In other Hasbro news, EVP Tarrant L. Sibley sold 15,148 shares of the firm’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $104.98, for a total value of $1,590,237.04. Following the sale, the executive vice president owned 50,174 shares of the company’s stock, valued at $5,267,266.52. This trade represents a 23.19% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, CFO Gina M. Goetter sold 12,429 shares of the firm’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $103.46, for a total value of $1,285,904.34. Following the completion of the sale, the chief financial officer directly owned 68,221 shares in the company, valued at $7,058,144.66. This trade represents a 15.41% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 413,342 shares of company stock valued at $42,241,679 over the last 90 days. 0.85% of the stock is currently owned by insiders.

Institutional Trading of Hasbro

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. CYBER HORNET ETFs LLC acquired a new stake in Hasbro in the 2nd quarter valued at approximately $25,000. University of Texas Texas AM Investment Management Co. acquired a new stake in Hasbro in the 4th quarter valued at approximately $27,000. MUFG Securities EMEA plc acquired a new stake in Hasbro in the 2nd quarter valued at approximately $28,000. First Horizon Corp acquired a new stake in Hasbro in the 3rd quarter valued at approximately $29,000. Finally, Foster Dykema Cabot & Partners LLC acquired a new stake in Hasbro in the 3rd quarter valued at approximately $34,000. Institutional investors and hedge funds own 91.83% of the company’s stock.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Preliminary Q1 revenue and operating-profit growth exceeded Street estimates, led by strong demand for Magic: The Gathering; the company reiterated its 2026 outlook. Hasbro Announces Preliminary First-Quarter 2026 Financial Results
• Positive Sentiment: Major sell-side firms raised targets and kept overweight ratings (Morgan Stanley and JPMorgan increased price targets), signaling analyst confidence and adding upside potential. Morgan Stanley raises Hasbro PT JPMorgan raises Hasbro PT
• Neutral Sentiment: Coverage pieces highlight Hasbro as a momentum stock and point to favorable style scores for investors, supporting continued interest from growth/momentum strategies. Zacks: Hasbro momentum stock
• Neutral Sentiment: Company and press reports say the cyber incident has not hurt Magic: The Gathering deliveries, which helps mitigate operational concerns around the franchise. MarketWatch: deliveries unaffected
• Neutral Sentiment: Product news (e.g., new Transformers figures) keeps the portfolio fresh but is unlikely to move near-term results materially. GameRant: new Transformers figures
• Negative Sentiment: Hasbro delayed filing its full quarterly results due to an unauthorized access/cybersecurity incident; the delay and uncertainty around the incident are primary near-term risk factors pressuring the stock. Reuters: delay after cybersecurity incident

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.