JPMorgan Chase & Co. Increases Hasbro (NASDAQ:HAS) Price Target to $125.00

Hasbro (NASDAQ:HAS) had its price target upped by equities researchers at JPMorgan Chase & Co. from $115.00 to $125.00 in a research note issued to investors on Thursday,MarketScreener reports. The brokerage presently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s target price indicates a potential upside of 31.47% from the company’s current price.

HAS has been the subject of a number of other reports. Monness Crespi & Hardt upped their price objective on Hasbro from $90.00 to $120.00 and gave the stock a “buy” rating in a research note on Wednesday, February 11th. DA Davidson upped their price objective on Hasbro from $80.00 to $110.00 and gave the stock a “neutral” rating in a research note on Wednesday, February 11th. Wolfe Research upped their price objective on Hasbro from $90.00 to $124.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Roth Mkm set a $120.00 price objective on Hasbro in a research note on Wednesday, February 11th. Finally, UBS Group increased their price target on Hasbro from $99.00 to $110.00 and gave the stock a “buy” rating in a research note on Thursday, March 5th. One research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $113.79.

Hasbro Price Performance

Shares of HAS opened at $95.08 on Thursday. The company has a market cap of $13.46 billion, a P/E ratio of -40.46 and a beta of 0.55. The stock has a fifty day moving average price of $94.61 and a 200 day moving average price of $86.91. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.24. Hasbro has a 12 month low of $59.85 and a 12 month high of $106.98.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 EPS for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. The firm had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The firm’s revenue was up 31.3% on a year-over-year basis. During the same period in the prior year, the business earned $0.46 EPS. On average, research analysts forecast that Hasbro will post 5.67 earnings per share for the current year.

Insiders Place Their Bets

In other news, insider Timothy J. Kilpin sold 7,773 shares of the stock in a transaction on Friday, February 13th. The stock was sold at an average price of $103.00, for a total value of $800,619.00. Following the completion of the transaction, the insider owned 36,528 shares of the company’s stock, valued at approximately $3,762,384. This represents a 17.55% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. Also, CEO Christian P. Cocks sold 196,411 shares of the stock in a transaction on Thursday, February 26th. The stock was sold at an average price of $100.33, for a total value of $19,705,915.63. Following the completion of the transaction, the chief executive officer directly owned 303,310 shares of the company’s stock, valued at approximately $30,431,092.30. The trade was a 39.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 413,342 shares of company stock worth $42,241,679. 0.85% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of HAS. Norges Bank acquired a new stake in shares of Hasbro in the fourth quarter valued at $147,748,000. Bank of America Corp DE lifted its holdings in shares of Hasbro by 128.7% in the second quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock valued at $220,089,000 after buying an additional 1,677,962 shares during the period. AQR Capital Management LLC lifted its holdings in shares of Hasbro by 47.3% in the fourth quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock valued at $357,286,000 after buying an additional 1,399,499 shares during the period. Assenagon Asset Management S.A. lifted its holdings in shares of Hasbro by 454.3% in the first quarter. Assenagon Asset Management S.A. now owns 727,407 shares of the company’s stock valued at $68,085,000 after buying an additional 596,167 shares during the period. Finally, Amundi lifted its holdings in shares of Hasbro by 55.5% in the fourth quarter. Amundi now owns 1,403,288 shares of the company’s stock valued at $115,070,000 after buying an additional 501,117 shares during the period. Institutional investors own 91.83% of the company’s stock.

Key Stories Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Preliminary Q1 revenue and operating-profit growth exceeded Street estimates, led by strong demand for Magic: The Gathering; the company reiterated its 2026 outlook. Hasbro Announces Preliminary First-Quarter 2026 Financial Results
• Positive Sentiment: Major sell-side firms raised targets and kept overweight ratings (Morgan Stanley and JPMorgan increased price targets), signaling analyst confidence and adding upside potential. Morgan Stanley raises Hasbro PT JPMorgan raises Hasbro PT
• Neutral Sentiment: Coverage pieces highlight Hasbro as a momentum stock and point to favorable style scores for investors, supporting continued interest from growth/momentum strategies. Zacks: Hasbro momentum stock
• Neutral Sentiment: Company and press reports say the cyber incident has not hurt Magic: The Gathering deliveries, which helps mitigate operational concerns around the franchise. MarketWatch: deliveries unaffected
• Neutral Sentiment: Product news (e.g., new Transformers figures) keeps the portfolio fresh but is unlikely to move near-term results materially. GameRant: new Transformers figures
• Negative Sentiment: Hasbro delayed filing its full quarterly results due to an unauthorized access/cybersecurity incident; the delay and uncertainty around the incident are primary near-term risk factors pressuring the stock. Reuters: delay after cybersecurity incident

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.