ServiceNow (NYSE:NOW) Trading 6.3% Higher on Analyst Upgrade

Shares of ServiceNow, Inc. (NYSE:NOW) traded up 6.3% during trading on Friday after Sanford C. Bernstein raised their price target on the stock from $219.00 to $226.00. Sanford C. Bernstein currently has an outperform rating on the stock. ServiceNow traded as high as $90.39 and last traded at $90.0860. 38,728,236 shares changed hands during mid-day trading, an increase of 83% from the average session volume of 21,139,188 shares. The stock had previously closed at $84.78.

A number of other research analysts also recently weighed in on the stock. Wells Fargo & Company decreased their target price on shares of ServiceNow from $185.00 to $160.00 and set an “overweight” rating for the company in a research report on Thursday. Citigroup reduced their price objective on shares of ServiceNow from $177.00 to $154.00 and set a “buy” rating for the company in a research note on Thursday. Argus upgraded ServiceNow to a “strong-buy” rating in a report on Wednesday, February 4th. The Goldman Sachs Group lowered their target price on ServiceNow from $188.00 to $163.00 and set a “buy” rating on the stock in a research report on Thursday. Finally, BTIG Research reiterated a “buy” rating and set a $185.00 target price on shares of ServiceNow in a report on Monday, April 20th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, ServiceNow has a consensus rating of “Moderate Buy” and a consensus price target of $146.65.

Insider Activity

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the sale, the insider directly owned 11,757 shares in the company, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 16,237 shares of company stock valued at $1,697,162 in the last quarter. Company insiders own 0.34% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company fundamentals and AI traction remain supportive — ServiceNow beat revenue/earnings views for Q1 and highlighted accelerating AI product adoption (Now Assist / AI agents) that management says will drive long‑term growth. ServiceNow Reports First Quarter 2026 Financial Results
• Positive Sentiment: Strategic moves boost the product and security stack — ServiceNow closed the $7.75B Armis acquisition (extends security capabilities) and deepened Google Cloud AI partnerships, which support cross‑sell and AI workflow positioning. Armis acquisition Google Cloud partnership
• Neutral Sentiment: Mixed analyst reactions — Several firms reaffirmed buy/overweight ratings (some even raised PTs), but many cut targets after the quarter; consensus still leaves upside from current levels, reflecting disagreement over near‑term vs. long‑term outlook. Analyst coverage
• Negative Sentiment: Geopolitical deal delays hit near‑term growth — Management said Middle East conflict delayed several large deal closings (≈75 bps revenue headwind in Q1), and that pushed investors to downgrade near‑term growth expectations. Middle East deal delays
• Negative Sentiment: Margin and guidance concerns — Investors focused on acquisition costs (Armis) and a softer margin outlook/full‑year subscription guidance that many viewed as disappointing, triggering the sector‑wide selloff. Margin/guidance coverage
• Negative Sentiment: Short interest jumped — Short interest rose ~30% in April to ~38.95M shares (~3.8% of shares), increasing potential downside pressure and volatility if bearish sentiment persists.

Institutional Trading of ServiceNow

Hedge funds have recently made changes to their positions in the business. Magnus Financial Group LLC raised its stake in ServiceNow by 1.9% in the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after purchasing an additional 11 shares during the last quarter. Avidian Wealth Enterprises LLC boosted its stake in ServiceNow by 2.5% during the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after purchasing an additional 11 shares during the last quarter. Regatta Capital Group LLC grew its holdings in shares of ServiceNow by 1.9% during the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after buying an additional 12 shares in the last quarter. Traveka Wealth LLC grew its holdings in shares of ServiceNow by 3.8% during the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock worth $304,000 after buying an additional 12 shares in the last quarter. Finally, Yoder Wealth Management Inc. raised its position in shares of ServiceNow by 4.6% in the third quarter. Yoder Wealth Management Inc. now owns 272 shares of the information technology services provider’s stock valued at $250,000 after buying an additional 12 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

ServiceNow Trading Up 6.3%

The company’s 50 day moving average price is $104.84 and its two-hundred day moving average price is $137.81. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 1.00. The stock has a market capitalization of $93.34 billion, a PE ratio of 53.69, a P/E/G ratio of 1.42 and a beta of 1.01.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.97. The firm had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. ServiceNow’s quarterly revenue was up 22.1% on a year-over-year basis. During the same period in the previous year, the business posted $0.81 earnings per share. As a group, analysts expect that ServiceNow, Inc. will post 2.49 earnings per share for the current year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.