Amazon.com (NASDAQ:AMZN) Stock Price Expected to Rise, Oppenheimer Analyst Says

Amazon.com (NASDAQ:AMZN) had its price target boosted by stock analysts at Oppenheimer from $260.00 to $275.00 in a research report issued to clients and investors on Friday, MarketBeat.com reports. The brokerage currently has an “outperform” rating on the e-commerce giant’s stock. Oppenheimer’s price objective suggests a potential upside of 4.17% from the stock’s current price.

A number of other brokerages have also commented on AMZN. Daiwa Securities Group dropped their target price on Amazon.com from $300.00 to $280.00 and set a “buy” rating on the stock in a research report on Wednesday, February 11th. President Capital dropped their target price on Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a research report on Tuesday, February 10th. Weiss Ratings lowered Amazon.com from a “buy (b)” rating to a “buy (b-)” rating in a research report on Wednesday. DA Davidson reiterated a “neutral” rating and issued a $175.00 target price (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. Finally, Royal Bank Of Canada reiterated an “outperform” rating and issued a $300.00 target price on shares of Amazon.com in a research report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $289.21.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $263.99 on Friday. The business’s 50 day moving average price is $218.84 and its 200 day moving average price is $226.28. The firm has a market cap of $2.84 trillion, a P/E ratio of 36.82, a P/E/G ratio of 1.90 and a beta of 1.38. Amazon.com has a 52 week low of $178.85 and a 52 week high of $264.50. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. Amazon.com’s quarterly revenue was up 13.6% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.86 EPS. On average, sell-side analysts expect that Amazon.com will post 7.74 earnings per share for the current year.

Insider Buying and Selling

In other Amazon.com news, CEO Andrew R. Jassy sold 31,000 shares of the business’s stock in a transaction that occurred on Friday, April 17th. The stock was sold at an average price of $255.00, for a total value of $7,905,000.00. Following the completion of the transaction, the chief executive officer directly owned 2,207,118 shares of the company’s stock, valued at approximately $562,815,090. The trade was a 1.39% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,695 shares of the business’s stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at $24,662,702. The trade was a 2.20% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 124,186 shares of company stock valued at $27,826,739 in the last three months. 9.70% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Large investors have recently made changes to their positions in the business. Fairway Wealth LLC raised its stake in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com during the 3rd quarter worth approximately $27,000. MilWealth Group LLC raised its stake in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the period. Lifetime Wealth Management P.C. acquired a new position in shares of Amazon.com during the 4th quarter worth approximately $45,000. Finally, Elkhorn Partners Limited Partnership raised its stake in shares of Amazon.com by 900.0% during the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 180 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Major customer win for AWS custom chips — Meta signed a multiyear deal to deploy “tens of millions” of AWS Graviton5 cores for agentic AI workloads, a multibillion‑dollar contract that directly boosts AWS chip revenue and validates Amazon’s custom silicon strategy. Meta strikes deal with Amazon’s cloud unit
• Positive Sentiment: Analysts lifting targets and reaffirming buys — Multiple firms have raised price targets and reiterated buy/overweight ratings, signaling stronger sell‑side conviction ahead of earnings and supporting the rally. Top Analysts Raise Amazon Stock (AMZN) Price Targets
• Positive Sentiment: Expanded Anthropic partnership locks long‑term AWS demand — Coverage highlights a bigger Anthropic commitment (and recent $5B deal), which implies sustained, high‑margin cloud revenue but also sizable compute and capex commitments from Amazon. Amazon and Anthropic $5 Billion Deal
• Positive Sentiment: Amazon‑backed X‑Energy IPO rally highlights ecosystem wins — The strong debut of X‑Energy (an Amazon‑backed SMR startup) underscores investor appetite for companies tied to AI power/data‑center infrastructure and reflects Amazon’s strategic ecosystem bets. X‑Energy Nasdaq Debut
• Neutral Sentiment: Upcoming Q1 earnings (Apr 29) are a short‑term volatility trigger — Consensus expects follow‑through on AWS strength, so results and margin/capex commentary will drive next moves. Earnings Preview: Expected Move
• Neutral Sentiment: Operational changes and selective layoffs/role renames (e.g., “builder” titles) could modestly affect culture and execution but are not immediate share‑price drivers. Amazon replaces job titles
• Negative Sentiment: Insider selling by CEO — Recent disclosure shows CEO stock sales (~$7.9M), which can create short‑term investor concern over insider timing even if routine. CEO Insider Selling
• Negative Sentiment: Legal/regulatory risk — California AG alleges Amazon pressured vendors on pricing in unsealed filings, a potential multi‑jurisdictional legal overhang that could create headline risk and fines. California price‑fixing allegations

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.