DA Davidson Has Lowered Expectations for Hasbro (NASDAQ:HAS) Stock Price

Hasbro (NASDAQ:HAS) had its price objective lowered by DA Davidson from $110.00 to $100.00 in a research note issued to investors on Friday,MarketScreener reports. The brokerage presently has a “neutral” rating on the stock. DA Davidson’s target price points to a potential upside of 5.17% from the company’s previous close.

A number of other equities analysts have also recently issued reports on HAS. Weiss Ratings upgraded Hasbro from a “sell (d+)” rating to a “hold (c-)” rating in a report on Tuesday, April 14th. Roth Mkm set a $120.00 price target on Hasbro in a report on Wednesday, February 11th. BNP Paribas Exane reduced their price objective on Hasbro from $118.00 to $115.00 and set an “outperform” rating for the company in a research report on Wednesday, April 1st. Wells Fargo & Company initiated coverage on Hasbro in a report on Wednesday, March 11th. They set an “equal weight” rating and a $98.00 price objective for the company. Finally, Citigroup lifted their target price on Hasbro from $97.00 to $118.00 and gave the company a “buy” rating in a research report on Thursday, February 12th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $113.07.

Hasbro Stock Performance

Shares of HAS opened at $95.08 on Friday. The firm has a market cap of $13.46 billion, a P/E ratio of -40.46 and a beta of 0.55. Hasbro has a twelve month low of $59.85 and a twelve month high of $106.98. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The firm’s 50 day moving average price is $94.61 and its two-hundred day moving average price is $87.00.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.99 by $0.52. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. The company had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. During the same quarter in the prior year, the firm earned $0.46 earnings per share. The firm’s revenue was up 31.3% compared to the same quarter last year. On average, analysts forecast that Hasbro will post 5.67 EPS for the current fiscal year.

Insider Buying and Selling

In related news, CFO Gina M. Goetter sold 12,429 shares of Hasbro stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $103.46, for a total value of $1,285,904.34. Following the sale, the chief financial officer owned 68,221 shares of the company’s stock, valued at approximately $7,058,144.66. The trade was a 15.41% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, EVP Tarrant L. Sibley sold 15,148 shares of the company’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $104.98, for a total value of $1,590,237.04. Following the sale, the executive vice president owned 50,174 shares in the company, valued at $5,267,266.52. The trade was a 23.19% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 413,342 shares of company stock worth $42,241,679 over the last 90 days. 0.85% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Hasbro

A number of institutional investors and hedge funds have recently made changes to their positions in HAS. University of Texas Texas AM Investment Management Co. acquired a new position in Hasbro during the fourth quarter worth $27,000. CYBER HORNET ETFs LLC acquired a new stake in Hasbro in the second quarter valued at $25,000. First Horizon Corp bought a new position in shares of Hasbro in the 3rd quarter valued at about $29,000. MUFG Securities EMEA plc bought a new position in shares of Hasbro in the 2nd quarter valued at about $28,000. Finally, Park National Corp OH acquired a new position in shares of Hasbro during the 1st quarter worth about $41,000. Institutional investors own 91.83% of the company’s stock.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Preliminary Q1 revenue and operating-profit growth exceeded Street estimates, led by strong demand for Magic: The Gathering; the company reiterated its 2026 outlook. Hasbro Announces Preliminary First-Quarter 2026 Financial Results
• Positive Sentiment: Major sell-side firms raised targets and kept overweight ratings (Morgan Stanley and JPMorgan increased price targets), signaling analyst confidence and adding upside potential. Morgan Stanley raises Hasbro PT JPMorgan raises Hasbro PT
• Neutral Sentiment: Coverage pieces highlight Hasbro as a momentum stock and point to favorable style scores for investors, supporting continued interest from growth/momentum strategies. Zacks: Hasbro momentum stock
• Neutral Sentiment: Company and press reports say the cyber incident has not hurt Magic: The Gathering deliveries, which helps mitigate operational concerns around the franchise. MarketWatch: deliveries unaffected
• Neutral Sentiment: Product news (e.g., new Transformers figures) keeps the portfolio fresh but is unlikely to move near-term results materially. GameRant: new Transformers figures
• Negative Sentiment: Hasbro delayed filing its full quarterly results due to an unauthorized access/cybersecurity incident; the delay and uncertainty around the incident are primary near-term risk factors pressuring the stock. Reuters: delay after cybersecurity incident

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.