Rollins (NYSE:ROL) Stock Price Expected to Rise, UBS Group Analyst Says

Rollins (NYSE:ROL) had its price objective increased by equities researchers at UBS Group from $58.00 to $61.00 in a report issued on Friday, MarketBeat.com reports. The firm presently has a “neutral” rating on the business services provider’s stock. UBS Group’s price objective suggests a potential upside of 7.80% from the company’s current price.

Several other brokerages also recently issued reports on ROL. Wells Fargo & Company set a $56.00 price objective on Rollins and gave the stock an “equal weight” rating in a research report on Thursday, February 12th. Royal Bank Of Canada set a $67.00 price objective on Rollins and gave the stock an “outperform” rating in a research report on Thursday, February 12th. Morgan Stanley set a $70.00 price objective on Rollins in a research report on Friday, February 13th. Canaccord Genuity Group set a $51.00 price objective on Rollins and gave the stock a “hold” rating in a research report on Friday. Finally, Weiss Ratings reiterated a “buy (b)” rating on shares of Rollins in a research report on Monday, December 29th. Eleven equities research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $65.21.

Rollins Stock Performance

Shares of ROL stock opened at $56.59 on Friday. The company has a quick ratio of 0.55, a current ratio of 0.65 and a debt-to-equity ratio of 0.35. The business has a 50 day moving average of $56.14 and a two-hundred day moving average of $58.65. Rollins has a 52 week low of $52.32 and a 52 week high of $66.14. The company has a market cap of $27.27 billion, a P/E ratio of 51.92, a PEG ratio of 3.51 and a beta of 0.84.

Rollins (NYSE:ROL) last issued its earnings results on Wednesday, April 22nd. The business services provider reported $0.24 EPS for the quarter, meeting analysts’ consensus estimates of $0.24. Rollins had a return on equity of 38.37% and a net margin of 13.77%.The company had revenue of $906.42 million during the quarter, compared to the consensus estimate of $895.17 million. During the same period in the previous year, the firm posted $0.22 earnings per share. Rollins’s quarterly revenue was up 10.2% compared to the same quarter last year. As a group, analysts anticipate that Rollins will post 1.24 EPS for the current year.

Insider Transactions at Rollins

In other Rollins news, Chairman Gary W. Rollins sold 10,355 shares of the company’s stock in a transaction that occurred on Wednesday, January 28th. The stock was sold at an average price of $62.83, for a total value of $650,604.65. Following the completion of the sale, the chairman directly owned 5,312,114 shares in the company, valued at $333,760,122.62. This represents a 0.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Chairman John F. Wilson sold 5,344 shares of the company’s stock in a transaction that occurred on Wednesday, January 28th. The stock was sold at an average price of $62.83, for a total value of $335,763.52. Following the completion of the sale, the chairman owned 594,705 shares of the company’s stock, valued at $37,365,315.15. This trade represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 67,039 shares of company stock valued at $4,177,480 over the last three months. 5.77% of the stock is owned by company insiders.

Institutional Investors Weigh In On Rollins

A number of institutional investors have recently added to or reduced their stakes in ROL. Norges Bank acquired a new stake in Rollins in the fourth quarter worth approximately $244,669,000. Pictet Asset Management Holding SA increased its holdings in shares of Rollins by 188.2% in the first quarter. Pictet Asset Management Holding SA now owns 2,908,818 shares of the business services provider’s stock valued at $155,335,000 after buying an additional 1,899,515 shares in the last quarter. Vanguard Group Inc. increased its holdings in shares of Rollins by 4.3% in the fourth quarter. Vanguard Group Inc. now owns 38,282,523 shares of the business services provider’s stock valued at $2,297,717,000 after buying an additional 1,562,241 shares in the last quarter. USS Investment Management Ltd increased its holdings in shares of Rollins by 55.9% in the first quarter. USS Investment Management Ltd now owns 3,131,337 shares of the business services provider’s stock valued at $167,260,000 after buying an additional 1,123,237 shares in the last quarter. Finally, Bessemer Group Inc. increased its holdings in shares of Rollins by 11,772.1% in the fourth quarter. Bessemer Group Inc. now owns 1,084,398 shares of the business services provider’s stock valued at $65,086,000 after buying an additional 1,075,264 shares in the last quarter. 51.79% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Rollins

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Large decline in short interest — Short interest fell ~23.7% to 9.10M shares as of April 15 (about 2.0% of float), lowering potential short-covering pressure; days-to-cover is ~3.5 days, which reduces squeeze risk.
• Positive Sentiment: Q1 results showed solid top-line beat and year-over-year growth — Revenue up ~10% y/y and above consensus, EPS roughly in line but up from a year ago; management struck an upbeat tone on the earnings call, supporting the growth story. Rollins’ Q1 Earnings Match Estimates
• Positive Sentiment: Dividend maintained/increased visibility — Company announced a quarterly dividend of $0.1825 (ex-div May 11, pay June 10), supporting income-oriented holders and signaling confidence in cash flow.
• Neutral Sentiment: Analyst note: UBS raised its price target to $61 (from $58) but kept a “neutral” rating — the higher TP implies modest upside, but the neutral stance limits near-term bullish impulse. UBS raises price target
• Neutral Sentiment: Bullish write-ups and investor commentary are circulating (summary pieces and Substack/InsiderMonkey coverage) — these may attract retail interest but are informational rather than catalytic. Is ROL a Good Stock To Buy Now?
• Neutral Sentiment: Full earnings materials and transcript are available for investors doing deeper diligence (presentation/transcript links). Q1 earnings call transcript
• Neutral Sentiment: Headline noise from unrelated “Rollins” stories (government/Ag Secretary headlines and pop-culture items referencing individuals named Rollins) could create short-term confusion in news feeds but are unlikely to affect the company’s fundamentals. Rollins weighs revival of fertilizer program
• Negative Sentiment: Mixed/midpoint print on profitability and valuation — EPS only matched estimates (not a beat) and the stock trades at a premium multiple, so some investors may be trimming positions despite revenue strength; UBS’s neutral rating reinforces caution.

About Rollins

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.