LiveWire Group (NYSE:LVWR – Get Free Report) and XOS (NASDAQ:XOS – Get Free Report) are both small-cap auto/tires/trucks companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, institutional ownership and valuation.
Insider and Institutional Ownership
0.9% of LiveWire Group shares are owned by institutional investors. Comparatively, 12.9% of XOS shares are owned by institutional investors. 0.4% of LiveWire Group shares are owned by company insiders. Comparatively, 20.9% of XOS shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares LiveWire Group and XOS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LiveWire Group | -292.59% | -105.53% | -63.43% |
| XOS | -55.05% | -103.90% | -33.51% |
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LiveWire Group | $25.67 million | 16.36 | -$75.11 million | ($0.37) | -5.55 |
| XOS | $45.99 million | 0.45 | -$25.32 million | ($2.81) | -0.61 |
XOS has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than XOS, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent ratings and target prices for LiveWire Group and XOS, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
| XOS | 1 | 1 | 1 | 0 | 2.00 |
XOS has a consensus price target of $7.00, indicating a potential upside of 306.98%. Given XOS’s stronger consensus rating and higher possible upside, analysts clearly believe XOS is more favorable than LiveWire Group.
Volatility & Risk
LiveWire Group has a beta of 1.81, meaning that its stock price is 81% more volatile than the S&P 500. Comparatively, XOS has a beta of 1.74, meaning that its stock price is 74% more volatile than the S&P 500.
Summary
XOS beats LiveWire Group on 11 of the 14 factors compared between the two stocks.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
About XOS
Xos, Inc. is an electric mobility company engaged in manufacturing electric trucks. The firm designs and develops fully electric battery mobility systems specifically for commercial fleets. The company was founded by Dakota Semler and Giordano Sordoni on July 29, 2020 and is headquartered in Los Angeles, CA.
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