Booking (NASDAQ:BKNG) Price Target Lowered to $264.00 at B. Riley Financial

Booking (NASDAQ:BKNG) had its target price cut by B. Riley Financial from $272.00 to $264.00 in a report published on Monday,Benzinga reports. They currently have a buy rating on the business services provider’s stock.

A number of other research firms have also weighed in on BKNG. Deutsche Bank Aktiengesellschaft lowered their price target on shares of Booking to $210.00 and set a “buy” rating on the stock in a research report on Tuesday, April 21st. Weiss Ratings lowered shares of Booking from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Tuesday, April 7th. BTIG Research restated a “buy” rating and set a $250.00 price target on shares of Booking in a research report on Tuesday, April 7th. HSBC restated a “buy” rating and set a $309.84 price target on shares of Booking in a research report on Thursday, February 19th. Finally, DA Davidson restated a “buy” rating and set a $240.00 price target on shares of Booking in a research report on Wednesday, April 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat, Booking has an average rating of “Moderate Buy” and an average target price of $232.45.

Booking Trading Down 1.6%

BKNG opened at $177.45 on Monday. The firm has a market capitalization of $140.51 billion, a PE ratio of 26.70, a PEG ratio of 1.03 and a beta of 1.20. Booking has a twelve month low of $150.62 and a twelve month high of $233.58. The firm’s 50-day moving average price is $173.33 and its 200 day moving average price is $192.79.

Booking (NASDAQ:BKNG) last posted its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share for the quarter, topping analysts’ consensus estimates of $1.92 by $46.88. The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. Booking’s quarterly revenue was up 16.0% on a year-over-year basis. During the same period in the previous year, the business posted $1.66 earnings per share. As a group, analysts predict that Booking will post 10.67 earnings per share for the current fiscal year.

Booking Cuts Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, March 31st. Shareholders of record on Friday, March 6th were issued a $0.42 dividend. This represents a $1.68 annualized dividend and a yield of 0.9%. The ex-dividend date was Friday, March 6th. Booking’s payout ratio is presently 25.26%.

Insider Buying and Selling at Booking

In other Booking news, Director Robert J. Mylod, Jr. sold 1,000 shares of the business’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $204.21, for a total value of $204,214.40. Following the transaction, the director directly owned 21,000 shares in the company, valued at $4,288,502.40. The trade was a 4.55% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director Vanessa Ames Wittman sold 1,125 shares of the business’s stock in a transaction dated Friday, April 17th. The shares were sold at an average price of $192.00, for a total transaction of $216,000.00. Following the completion of the transaction, the director owned 16,050 shares in the company, valued at $3,081,600. The trade was a 6.55% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 60,876 shares of company stock worth $10,559,629 in the last ninety days. 0.16% of the stock is owned by insiders.

Hedge Funds Weigh In On Booking

Several institutional investors and hedge funds have recently bought and sold shares of the company. Brighton Jones LLC lifted its holdings in shares of Booking by 34.9% in the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock worth $1,249,000 after acquiring an additional 65 shares during the last quarter. Revolve Wealth Partners LLC acquired a new position in shares of Booking in the 4th quarter worth approximately $209,000. Sivia Capital Partners LLC lifted its holdings in shares of Booking by 25.0% in the 2nd quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock worth $955,000 after acquiring an additional 33 shares during the last quarter. Schnieders Capital Management LLC. lifted its holdings in shares of Booking by 50.0% in the 2nd quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider’s stock worth $504,000 after acquiring an additional 29 shares during the last quarter. Finally, Osterweis Capital Management Inc. acquired a new position in shares of Booking in the 2nd quarter worth approximately $179,000. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Oppenheimer highlights Booking as a “compelling entry point” as focus returns to fundamentals — supportive for longer‑term buyers looking for a rebound if results and guidance meet expectations. Booking Offers Compelling Entry Point as Focus Shifts Back to Fundamentals, Oppenheimer Says
• Positive Sentiment: UBS nudged its price target slightly higher to $260 and maintained a Buy rating — a modest supportive signal from a major sell‑side firm that implies room for upside versus current levels. UBS Adjusts Booking Holdings Price Target to $260
• Neutral Sentiment: Booking will post its Q1 2026 press release around 4:00 p.m. ET on April 28 — investors are waiting for revenue, margin and travel demand signals that could swing the stock either way after hours. Booking Holdings to Make First Quarter 2026 Earnings Press Release Available on Company’s Investor Relations Website on April 28
• Neutral Sentiment: Pre‑earnings coverage and previews (what to watch in the Q1 print) are increasing attention and short‑term volatility; these pieces don’t move fundamentals but amplify reaction to the release. Booking (BKNG) Reports Q1: Everything You Need To Know Ahead Of Earnings
• Negative Sentiment: B. Riley trimmed its price target to $264 (still a Buy) — a small down‑revision that can be interpreted as mildly negative near‑term sentiment and may have contributed to investor caution. B. Riley Lowers Price Target on Booking
• Neutral Sentiment: Technical/flow factors: trading volume was below average today and the stock sits below its 200‑day moving average — typical signals of profit‑taking and higher sensitivity to news around earnings. (Market data context.)

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.