RE/MAX (NYSE:RMAX) Upgraded to Buy at JonesTrading

JonesTrading upgraded shares of RE/MAX (NYSE:RMAX) from a hold rating to a buy rating in a report published on Monday,Benzinga reports. The brokerage currently has $13.80 target price on the financial services provider’s stock.

Separately, Weiss Ratings reaffirmed a “sell (d)” rating on shares of RE/MAX in a report on Wednesday, January 28th. One research analyst has rated the stock with a Buy rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Hold” and a consensus price target of $13.80.

RE/MAX Price Performance

RMAX opened at $9.94 on Monday. The stock has a market capitalization of $200.09 million, a PE ratio of 25.47 and a beta of 1.27. The firm’s fifty day moving average price is $6.25 and its 200 day moving average price is $7.32. RE/MAX has a 12-month low of $5.46 and a 12-month high of $10.32.

RE/MAX (NYSE:RMAX) last posted its quarterly earnings results on Thursday, February 19th. The financial services provider reported $0.30 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.02. The firm had revenue of $71.14 million for the quarter, compared to analysts’ expectations of $71.33 million. RE/MAX had a net margin of 2.80% and a negative return on equity of 73.77%. On average, equities research analysts forecast that RE/MAX will post 0.85 earnings per share for the current fiscal year.

Insider Activity at RE/MAX

In other news, major shareholder Adam K. Peterson sold 81,693 shares of the company’s stock in a transaction dated Tuesday, March 31st. The shares were sold at an average price of $5.80, for a total transaction of $473,819.40. Following the completion of the transaction, the insider owned 2,665,643 shares in the company, valued at approximately $15,460,729.40. This represents a 2.97% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Corporate insiders own 6.80% of the company’s stock.

Hedge Funds Weigh In On RE/MAX

Institutional investors have recently modified their holdings of the company. JPMorgan Chase & Co. grew its position in RE/MAX by 95.5% in the 3rd quarter. JPMorgan Chase & Co. now owns 533,201 shares of the financial services provider’s stock valued at $5,028,000 after buying an additional 260,416 shares in the last quarter. Hillsdale Investment Management Inc. grew its position in RE/MAX by 20.0% in the 3rd quarter. Hillsdale Investment Management Inc. now owns 590,380 shares of the financial services provider’s stock valued at $5,567,000 after buying an additional 98,241 shares in the last quarter. Strs Ohio bought a new position in RE/MAX in the 1st quarter valued at about $30,000. SG Americas Securities LLC grew its position in RE/MAX by 19.9% in the 1st quarter. SG Americas Securities LLC now owns 18,244 shares of the financial services provider’s stock valued at $105,000 after buying an additional 3,032 shares in the last quarter. Finally, Aaron Wealth Advisors LLC bought a new position in RE/MAX in the 1st quarter valued at about $84,000. Institutional investors own 93.17% of the company’s stock.

Key Stories Impacting RE/MAX

Here are the key news stories impacting RE/MAX this week:

• Positive Sentiment: Reports that RE/MAX is nearing a sale to The Real Brokerage — the Wall Street Journal says the deal is valued at roughly $550M; a takeover narrative (and reported cash/share alternatives) is the main driver of the rally. Re/Max Nears Sale to Tech-Focused Real-Estate Firm
• Positive Sentiment: JonesTrading upgraded RMAX from Hold to Buy and set a $13.80 price target (about a ~39% upside from current levels), reinforcing the takeout thesis and giving investors a defined upside reference. Benzinga
• Positive Sentiment: Analyst/coverage pieces and sector write-ups highlighting RE/MAX’s Q4 beat and improving agent-level metrics add confirmation that the business fundamentals support a strategic bid. A Look Back at Consumer Discretionary – Real Estate Services Stocks’ Q4 Earnings
• Neutral Sentiment: Seeking Alpha published the M&A call transcript — useful detail for investors parsing deal mechanics and management commentary but not a new catalytic announcement. RE/MAX Holdings, Inc. (RMAX) M&A Call Transcript
• Neutral Sentiment: Local reporting says the RE/MAX brand HQ property was sold and is moving to Florida — an operational/real-estate detail tied to the transaction but not an independent valuation driver. In surprise purchase, Colorado’s RE/MAX brand HQ heading for Florida
• Neutral Sentiment: Multiple market write-ups and “why the stock surged” explainers (MSN/Yahoo) attribute the pre-market move to the takeover buzz and heavy volume — they clarify sentiment but don’t add fresh material facts. Why did RMAX stock surge 20% in pre-market today?
• Negative Sentiment: Shareholder law firm Ademi LLP issued an alert investigating whether RE/MAX obtained a fair price in the transaction — potential for litigation or deal delay. Shareholder Alert: Ademi LLP investigates whether RE/MAX Holdings, Inc. is obtaining a Fair Price for Public Shareholders
• Negative Sentiment: Halper Sadeh LLC launched a separate investigation into whether shareholders are receiving fair value in the proposed sale (they cite the same cash/share election terms), adding legal risk and potential friction around closing. RMAX Stock Alert: Halper Sadeh LLC is Investigating

About RE/MAX

RE/MAX Holdings, Inc (NYSE:RMAX) is a global franchisor of real estate brokerage services, offering residential and commercial property transaction support through a network of independently owned and operated offices. The company provides marketing, training, technology platforms and brand recognition for its affiliated agents, facilitating property buying, selling and leasing activities. In addition to core brokerage services, RE/MAX offers ancillary solutions such as mortgage referral, title and escrow coordination, relocation assistance and luxury market specialization.

Established in 1973 by David and Gail Liniger in Denver, Colorado, RE/MAX pioneered a high-commission, agent-driven model designed to attract experienced real estate professionals.