Short Interest in Direct Digital Holdings, Inc. (NASDAQ:DRCT) Decreases By 15.0%

Direct Digital Holdings, Inc. (NASDAQ:DRCT) was the target of a large drop in short interest in February. As of February 13th, there was short interest totaling 79,446 shares, a drop of 15.0% from the January 29th total of 93,431 shares. Based on an average daily volume of 298,417 shares, the days-to-cover ratio is currently 0.3 days. Approximately 19.6% of the shares of the stock are sold short. Approximately 19.6% of the shares of the stock are sold short. Based on an average daily volume of 298,417 shares, the days-to-cover ratio is currently 0.3 days.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in Direct Digital stock. XTX Topco Ltd raised its stake in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 53,787 shares of the company’s stock after acquiring an additional 38,534 shares during the period. XTX Topco Ltd owned approximately 0.28% of Direct Digital worth $30,000 as of its most recent SEC filing. 4.02% of the stock is owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on DRCT shares. Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a research report on Wednesday, January 21st. Wall Street Zen upgraded Direct Digital to a “sell” rating in a report on Saturday, January 17th. One equities research analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, Direct Digital presently has a consensus rating of “Hold” and an average target price of $330.00.

Direct Digital Stock Performance

Shares of Direct Digital stock opened at $1.04 on Friday. Direct Digital has a fifty-two week low of $0.80 and a fifty-two week high of $80.30. The firm has a market capitalization of $572,000.00, a price-to-earnings ratio of -0.01 and a beta of 6.09. The stock has a 50 day moving average of $2.06 and a 200 day moving average of $10.86.

About Direct Digital

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.