Procter & Gamble Company (The) $PG Shares Purchased by Aptus Capital Advisors LLC

Aptus Capital Advisors LLC raised its stake in shares of Procter & Gamble Company (The) (NYSE:PG) by 11.7% during the third quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 297,752 shares of the company’s stock after buying an additional 31,150 shares during the quarter. Aptus Capital Advisors LLC’s holdings in Procter & Gamble were worth $45,750,000 at the end of the most recent reporting period.

Several other hedge funds also recently bought and sold shares of PG. Vanguard Group Inc. increased its position in Procter & Gamble by 0.6% during the 3rd quarter. Vanguard Group Inc. now owns 234,630,605 shares of the company’s stock worth $36,050,992,000 after purchasing an additional 1,419,322 shares in the last quarter. Geode Capital Management LLC grew its holdings in shares of Procter & Gamble by 1.8% during the second quarter. Geode Capital Management LLC now owns 59,415,933 shares of the company’s stock worth $9,439,341,000 after buying an additional 1,060,713 shares in the last quarter. Norges Bank purchased a new stake in shares of Procter & Gamble during the second quarter worth about $5,099,644,000. Charles Schwab Investment Management Inc. raised its position in shares of Procter & Gamble by 1.7% in the second quarter. Charles Schwab Investment Management Inc. now owns 17,385,571 shares of the company’s stock valued at $2,770,035,000 after buying an additional 294,673 shares during the last quarter. Finally, Invesco Ltd. lifted its stake in shares of Procter & Gamble by 21.4% during the second quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock valued at $2,608,785,000 after buying an additional 2,880,895 shares during the period. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: New product push — P&G revived its Mr. Clean brand with a headline product innovation aimed at reinvigorating sales in cleaning/leisure categories; product momentum and marketing can help near-term sales and support market confidence. Mr. Clean Unretires and Launches New Innovation to Tackle Messes
• Positive Sentiment: Sector tailwinds — Analysts flag PG among several consumer-staples names likely to benefit from resilient staples demand, digital expansion and portfolio optimization, which supports steady cash flow and margins. This is a positive backdrop for earnings stability. 4 Consumer Product Stocks Set to Benefit From Strong Industry Momentum
• Positive Sentiment: Dividend credibility — Coverage lists PG among long-term dividend growers (Dividend Kings), reinforcing the stock’s appeal for income investors and supporting valuation multiple resilience versus cyclicals. These Dividend Kings Have Raised Their Dividends for 50+ Years
• Neutral Sentiment: Valuation comparison — A piece compares PG to Kenvue (KVUE) for value investors; useful context but not an immediate catalyst — may influence relative-rotation flows among staples investors. KVUE vs PG: Which Stock Is the Better Value Option?
• Negative Sentiment: Insider selling reported — Multiple filings and coverage note insider sale activity (including a specific 5,549-share sale) and headlines tie these sales to near-term share weakness; insider selling often triggers short-term selling pressure and investor caution. Ma. Fatima Francisco Sells 5,549 Shares of Procter & Gamble (NYSE:PG) Stock
• Negative Sentiment: Shares declined more than the market — Coverage notes PG fell more steeply than the broader market in the latest session, which appears tied to the insider selling headlines and short-term investor positioning rather than fresh operational misses. Procter & Gamble (PG) Falls More Steeply Than Broader Market: What Investors Need to Know

Insider Buying and Selling at Procter & Gamble

In related news, Chairman Jon R. Moeller sold 162,232 shares of Procter & Gamble stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $162.45, for a total transaction of $26,354,588.40. Following the sale, the chairman owned 319,385 shares of the company’s stock, valued at $51,884,093.25. The trade was a 33.68% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Gary A. Coombe sold 36,093 shares of the business’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.33, for a total transaction of $5,858,976.69. Following the completion of the transaction, the chief executive officer owned 34,994 shares in the company, valued at $5,680,576.02. This represents a 50.77% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 348,618 shares of company stock worth $55,462,643. 0.20% of the stock is currently owned by insiders.

Analyst Ratings Changes

Several brokerages have weighed in on PG. TD Cowen downgraded Procter & Gamble from a “buy” rating to a “hold” rating and boosted their price target for the company from $150.00 to $156.00 in a report on Tuesday, January 27th. UBS Group lifted their price objective on Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research report on Friday, January 23rd. BNP Paribas Exane reduced their target price on Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a research report on Friday, January 16th. Barclays set a $155.00 price target on Procter & Gamble in a report on Friday, January 16th. Finally, Dbs Bank upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday, January 23rd. Fourteen research analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the stock. According to MarketBeat, Procter & Gamble currently has a consensus rating of “Moderate Buy” and an average price target of $168.33.

Procter & Gamble Trading Down 2.8%

NYSE:PG opened at $153.94 on Friday. The business’s 50-day moving average is $152.17 and its two-hundred day moving average is $151.23. The firm has a market capitalization of $357.76 billion, a PE ratio of 22.81, a price-to-earnings-growth ratio of 5.29 and a beta of 0.37. Procter & Gamble Company has a 12 month low of $137.62 and a 12 month high of $179.99. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last announced its earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating the consensus estimate of $1.86 by $0.02. The business had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company’s revenue was up 1.5% on a year-over-year basis. During the same period last year, the business posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Research analysts predict that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were paid a $1.0568 dividend. The ex-dividend date was Friday, January 23rd. This represents a $4.23 annualized dividend and a dividend yield of 2.7%. Procter & Gamble’s dividend payout ratio is 62.67%.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.