goeasy (TSE:GSY) Stock Rating Lowered by Royal Bank Of Canada

goeasy (TSE:GSY) was downgraded by research analysts at Royal Bank Of Canada from a “hold” rating to a “strong sell” rating in a note issued to investors on Wednesday,Zacks.com reports.

A number of other analysts have also issued reports on the company. National Bank Financial lowered goeasy from a “strong-buy” rating to a “hold” rating in a research report on Tuesday. BMO Capital Markets lowered goeasy from a “strong-buy” rating to a “hold” rating in a research report on Tuesday. Scotiabank dropped their price objective on goeasy from C$225.00 to C$210.00 in a research note on Friday, January 30th. Jefferies Financial Group lowered goeasy from a “strong-buy” rating to a “hold” rating in a research note on Wednesday. Finally, TD Securities cut goeasy from a “buy” rating to a “hold” rating and lowered their target price for the company from C$160.00 to C$135.00 in a report on Monday, January 19th. Two analysts have rated the stock with a Buy rating, five have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Hold” and a consensus price target of C$180.33.

goeasy Price Performance

goeasy stock opened at C$35.02 on Wednesday. The company’s 50 day simple moving average is C$119.30 and its 200-day simple moving average is C$145.14. The company has a market capitalization of C$561.23 million, a price-to-earnings ratio of 2.55, a price-to-earnings-growth ratio of 0.84 and a beta of 0.16. goeasy has a 1 year low of C$34.90 and a 1 year high of C$216.50. The company has a debt-to-equity ratio of 383.82, a quick ratio of 28.46 and a current ratio of 42.83.

goeasy News Roundup

Here are the key news stories impacting goeasy this week:

• Negative Sentiment: Royal Bank of Canada cut goeasy from “hold” to “strong sell”, signaling heightened concern from a major shop; this contributed to selling pressure. Article Title Article Title
• Negative Sentiment: Jefferies cut its rating from “strong-buy” to “hold”, reducing buy-side endorsement and likely removing incremental institutional support. Article Title
• Negative Sentiment: BMO Capital Markets downgraded goeasy from “strong-buy” to “hold”, another notable pullback in sell‑side conviction. Article Title Article Title
• Negative Sentiment: National Bank Financial cut its rating from “strong-buy” to “hold”, adding to the cluster of downgrades and increasing the probability of further negative analyst action. Article Title
• Negative Sentiment: Press report says goeasy extended its slide after forecasting a major charge-off and withdrawing its guidance — this directly raises concerns about asset quality and near-term earnings visibility. Article Title

goeasy Company Profile

goeasy Ltd provides financial services to own furniture, electronics, computers, and appliances. It offers merchandise leasing of household furnishings, appliances, and home electronic products to consumers under weekly or monthly leasing agreements. The company also offers unsecured installment loans to consumers. Its reportable business segments include easyhome and easyfinancial, of which it derives maximum revenue from easyfinancial segment.