Fifth Third Wealth Advisors LLC lifted its holdings in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 910.9% in the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund owned 101,507 shares of the Internet television network’s stock after buying an additional 91,466 shares during the quarter. Fifth Third Wealth Advisors LLC’s holdings in Netflix were worth $9,517,000 at the end of the most recent quarter.
A number of other hedge funds have also recently added to or reduced their stakes in the stock. First Financial Corp IN lifted its position in shares of Netflix by 900.0% during the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock worth $25,000 after purchasing an additional 243 shares in the last quarter. Imprint Wealth LLC acquired a new position in shares of Netflix during the third quarter valued at $25,000. Retirement Wealth Solutions LLC bought a new stake in Netflix during the 3rd quarter worth about $28,000. MB Levis & Associates LLC lifted its position in Netflix by 177.8% during the 4th quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock valued at $28,000 after purchasing an additional 192 shares during the period. Finally, Steph & Co. boosted its stake in shares of Netflix by 188.9% in the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after purchasing an additional 17 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.
Analyst Ratings Changes
Several equities analysts recently weighed in on the stock. Wolfe Research increased their price objective on shares of Netflix from $95.00 to $110.00 and gave the company an “outperform” rating in a report on Friday, February 27th. Citigroup started coverage on Netflix in a research note on Wednesday, March 18th. They issued a “buy” rating and a $115.00 price target on the stock. Phillip Securities raised Netflix from a “sell” rating to a “moderate buy” rating and lifted their price objective for the stock from $95.00 to $100.00 in a research note on Monday, January 26th. Needham & Company LLC cut their target price on Netflix from $150.00 to $120.00 and set a “buy” rating on the stock in a research note on Wednesday, January 21st. Finally, Wells Fargo & Company began coverage on Netflix in a report on Monday, March 9th. They set an “equal weight” rating and a $105.00 target price on the stock. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $114.55.
Netflix Trading Up 3.4%
NASDAQ:NFLX opened at $96.15 on Wednesday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The business’s 50-day simple moving average is $87.53 and its 200-day simple moving average is $100.18. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The stock has a market capitalization of $405.96 billion, a PE ratio of 38.05, a price-to-earnings-growth ratio of 1.41 and a beta of 1.68.
Netflix (NASDAQ:NFLX – Get Free Report) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. During the same quarter in the previous year, the firm posted $0.43 earnings per share. The business’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts expect that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.
Insider Activity
In related news, CEO Gregory K. Peters sold 105,781 shares of the stock in a transaction dated Thursday, January 29th. The stock was sold at an average price of $82.94, for a total transaction of $8,773,476.14. Following the completion of the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at approximately $10,130,291.60. This trade represents a 46.41% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CFO Spencer Adam Neumann sold 57,260 shares of the business’s stock in a transaction that occurred on Friday, February 27th. The shares were sold at an average price of $95.50, for a total value of $5,468,330.00. Following the completion of the sale, the chief financial officer owned 73,787 shares in the company, valued at $7,046,658.50. The trade was a 43.69% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is currently owned by insiders.
Trending Headlines about Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: UBS named Netflix its “top pick” among media stocks, arguing industry consolidation and peers’ higher prices favor Netflix’s direct-to-consumer position — a near-term bullish research catalyst. Netflix Labeled ‘Top Pick’ Among Media Stocks. Here’s Why.
- Positive Sentiment: Engagement remains strong: Netflix reported ~96 billion hours viewed, which supports retention, pricing power and ad revenue scaling — fundamentals that bolster revenue growth expectations for 2026. Can NFLX’s Content Strength Sustain User Engagement & Revenue Growth?
- Positive Sentiment: Walking away from the Warner Bros. deal has been framed as a net positive: Netflix received a ~$2.8B termination fee and avoided large additional debt, leaving capital to fund content, ads and organic growth. Why Losing the Warner Bros. Deal May Be the Best Outcome for Netflix Stock
- Neutral Sentiment: Netflix raised subscription prices across tiers (first increase since Jan 2025). This should boost revenue and margins if churn is limited, but the impact will hinge on subscriber response and ad growth execution. Netflix (NFLX) Raises Subscription Prices
- Neutral Sentiment: Strategic push into live sports (pursuing additional NFL packages) could justify higher prices and expand ad inventory, but success is execution-dependent and will take time to materialize in results. Netflix May Have Good Reason To Raise Prices: Streamer Eyes More NFL Games
- Negative Sentiment: Customer reaction to the price hikes has been mixed and triggered some negative sentiment — reports show customer pushback and an initial stock slip after the announcement, a short-term risk to subscriber growth. Customers React to Netflix Price Hikes; Netflix Stock Slips
- Negative Sentiment: Some commentators warn the latest price increases could strain consumer budgets amid macro weakness — a potential demand risk if inflation/consumer spending deteriorates. Prediction: Netflix’s Latest Price Increase Will Be the Ultimate Stress Test on the U.S. Economy
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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