Frank Rimerman Advisors LLC Buys 14,439 Shares of ServiceNow, Inc. $NOW

Frank Rimerman Advisors LLC grew its stake in ServiceNow, Inc. (NYSE:NOW) by 412.5% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 17,939 shares of the information technology services provider’s stock after buying an additional 14,439 shares during the period. Frank Rimerman Advisors LLC’s holdings in ServiceNow were worth $2,748,000 as of its most recent SEC filing.

Several other large investors also recently made changes to their positions in NOW. Brady Martz Wealth Solutions LLC raised its stake in shares of ServiceNow by 1.3% in the 3rd quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock valued at $775,000 after acquiring an additional 11 shares in the last quarter. Magnus Financial Group LLC lifted its holdings in ServiceNow by 1.9% in the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock worth $542,000 after purchasing an additional 11 shares during the last quarter. Avidian Wealth Enterprises LLC boosted its position in ServiceNow by 2.5% during the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after purchasing an additional 11 shares during the period. Traveka Wealth LLC boosted its position in ServiceNow by 3.8% during the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock worth $304,000 after purchasing an additional 12 shares during the period. Finally, Regatta Capital Group LLC grew its holdings in ServiceNow by 1.9% during the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock valued at $583,000 after purchasing an additional 12 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

Analysts Set New Price Targets

NOW has been the topic of a number of recent analyst reports. KeyCorp dropped their price target on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a research report on Thursday, January 29th. Argus upgraded shares of ServiceNow to a “strong-buy” rating in a research note on Wednesday, February 4th. Wall Street Zen downgraded shares of ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Arete Research set a $200.00 target price on shares of ServiceNow in a research report on Tuesday, January 6th. Finally, Sanford C. Bernstein restated an “outperform” rating on shares of ServiceNow in a report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, ServiceNow has an average rating of “Moderate Buy” and an average target price of $191.52.

Insider Activity at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This represents a 3.13% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 16,237 shares of company stock worth $1,697,162. Company insiders own 0.34% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Bullish AI thesis — Analysts and commentators highlight ServiceNow’s positioning as an “agentic AI” leader, arguing its Now Assist and workflow platform drive durable subscription growth and contract wins; some see recent valuation compression as a buying opportunity. ServiceNow: A Strong Bet On Agentic AI
• Positive Sentiment: Partnerships deepen enterprise AI role — New integrations with Zenity, Vonage and Cohesity extend ServiceNow’s AI/control-tower role across security, voice workflows and data protection, which can boost platform stickiness and cross-sell over time. Do New AI Security Partnerships Quietly Recast ServiceNow’s (NOW) Role As The Enterprise Control Layer?
• Positive Sentiment: Short-term bargain hunting/rebound — Traders bought the dip after shares approached a 52-week low, producing a sharp intraday rebound that reflects opportunistic flows rather than a change in fundamentals. ServiceNow (NOW) Climbs 5.6% on Bargain-Hunting After Near Low
• Neutral Sentiment: Wells Fargo trims price target but keeps Overweight — The firm cut its target from $225 to $185 while maintaining an Overweight rating, signaling confidence in the business but lowering near-term expectations; the revised target still implies meaningful upside versus current levels. Wall Street Price Prediction: ServiceNow Price Target Set at $185
• Neutral Sentiment: Macro market backdrop is mixed — broader market moves (bond/yield fluctuations and risk-on/risk-off swings) are influencing tech multiples and could amplify volatility in growth names like ServiceNow. US Stock Market Today S&P 500 Futures Rise On Fed Caution And Bond Jitters
• Negative Sentiment: Cycle concerns and worst-quarter headlines — Coverage noting that ServiceNow is having a very weak quarter on record is weighing on sentiment; analysts say improvement could come later as AI adopters purchase more credits and renewals normalize, but near-term growth/visibility concerns persist. ServiceNow’s stock is having its worst quarter on record. What comes next?

ServiceNow Trading Down 0.5%

Shares of NOW stock opened at $104.44 on Wednesday. The firm has a market capitalization of $109.24 billion, a P/E ratio of 62.61, a price-to-earnings-growth ratio of 1.76 and a beta of 0.99. ServiceNow, Inc. has a 1 year low of $98.00 and a 1 year high of $211.48. The firm’s fifty day simple moving average is $112.02 and its 200 day simple moving average is $148.62. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same period in the prior year, the firm earned $0.73 EPS. The business’s revenue was up 20.7% on a year-over-year basis. As a group, sell-side analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.