Analyzing High Tide (NASDAQ:HITI) & Safety Shot (NASDAQ:SHOT)

High Tide (NASDAQ:HITI) and Safety Shot (NASDAQ:SHOT) are both small-cap medical companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, profitability, earnings, institutional ownership and dividends.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for High Tide and Safety Shot, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
High Tide	0	0	2	1	3.33
Safety Shot	0	0	0	0	0.00

High Tide currently has a consensus price target of $4.75, suggesting a potential upside of 28.03%. Given High Tide’s stronger consensus rating and higher probable upside, equities research analysts plainly believe High Tide is more favorable than Safety Shot.

Valuation & Earnings

This table compares High Tide and Safety Shot”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
High Tide	$381.22 million	0.85	-$3.19 million	($0.08)	-46.38
Safety Shot	$700,000.00	70.36	-$49.41 million	N/A	N/A

High Tide has higher revenue and earnings than Safety Shot.

Institutional & Insider Ownership

4.5% of High Tide shares are owned by institutional investors. Comparatively, 12.6% of Safety Shot shares are owned by institutional investors. 12.4% of High Tide shares are owned by company insiders. Comparatively, 19.1% of Safety Shot shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares High Tide and Safety Shot’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
High Tide	-1.66%	-6.52%	-3.95%
Safety Shot	N/A	-517.46%	-208.23%

Volatility and Risk

High Tide has a beta of 0.58, suggesting that its stock price is 42% less volatile than the S&P 500. Comparatively, Safety Shot has a beta of 1.65, suggesting that its stock price is 65% more volatile than the S&P 500.

Summary

High Tide beats Safety Shot on 8 of the 13 factors compared between the two stocks.

About High Tide

High Tide Inc. engages in the cannabis retail business in Canada, the United States, and internationally. The company operates through Retail and Wholesale segments. It operates licensed retail cannabis stores; and provides data analytics services. In addition, the company manufactures and distributes consumption accessories. Further, it sells its products through online sales via e-commerce platform. The company offers its products under the Daily High Club, DankStop, FABCBD, GC, Nuleaf, Smoke Cartel, and Blessed CBD brands. The company was formerly known as High Tide Ventures Inc. and changed its name to High Tide Inc. in October 2018. High Tide Inc. was founded in 2009 and is headquartered in Calgary, Canada.

About Safety Shot

Safety Shot, Inc., a wellness and functional beverage company, researches and develops over-the-counter products and intellectual property. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content. It also develops Photocil to address psoriasis and vitiligo; JW-700 to treat hair loss; JW-500 for women’s sexual wellness; and NoStingz, a jellyfish sting prevention sunscreen. The company sells its products through distributors, retailers, and e-commerce websites. The company was formerly known as Jupiter Wellness, Inc. and changed its name to Safety Shot, Inc. in September 2023. Safety Shot, Inc. was incorporated in 2018 and is based in Jupiter, Florida.