SEMrush (NYSE:SEMR) and Xperi (NYSE:XPER) Financial Contrast

SEMrush (NYSE:SEMR) and Xperi (NYSE:XPER) are both small-cap services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation and dividends.

Institutional and Insider Ownership

32.9% of SEMrush shares are held by institutional investors. Comparatively, 94.3% of Xperi shares are held by institutional investors. 55.6% of SEMrush shares are held by insiders. Comparatively, 2.1% of Xperi shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares SEMrush and Xperi’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEMrush	-0.31%	-0.47%	-0.32%
Xperi	-0.79%	1.26%	0.80%

Risk and Volatility

SEMrush has a beta of 1.6, suggesting that its stock price is 60% more volatile than the S&P 500. Comparatively, Xperi has a beta of 1.28, suggesting that its stock price is 28% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for SEMrush and Xperi, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1	1	0	0	1.50
Xperi	1	1	0	0	1.50

Earnings & Valuation

This table compares SEMrush and Xperi”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SEMrush	$413.96 million	2.79	$8.24 million	N/A	N/A
Xperi	$493.69 million	0.62	-$14.01 million	($0.08)	-83.38

SEMrush has higher earnings, but lower revenue than Xperi.

Summary

SEMrush beats Xperi on 5 of the 9 factors compared between the two stocks.

About SEMrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform worldwide. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company’s customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company was founded in 2008 and is headquartered in Boston, Massachusetts.

About Xperi

Xperi Holding Corporation, together with its subsidiaries, operates as a consumer and entertainment product/solutions licensing company worldwide. It operates through two segments, Product, and Intellectual Property Licensing. The company invents, develops, and delivers various technologies. It licenses audio, digital radio, imaging, edge-based machine learning, and multi-channel video user experience solutions to consumer electronics customers, automotive manufacturers, or supply chain partners. The company also provides licensing to multichannel video programming distributors, OTT video service providers, consumer electronics manufacturers, social media, and other new media companies in media industry; and memory, sensors, RF component, and foundry companies in semiconductor industry. It provides its technologies under the DTS, HD Radio, IMAX Enhanced, Invensas, TiVo, and Perceive brands. The company is headquartered in San Jose, California.