BCS Wealth Management Has $2.44 Million Stock Position in Amazon.com, Inc. $AMZN

BCS Wealth Management cut its position in Amazon.com, Inc. (NASDAQ:AMZN) by 24.5% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 11,122 shares of the e-commerce giant’s stock after selling 3,612 shares during the period. BCS Wealth Management’s holdings in Amazon.com were worth $2,442,000 as of its most recent SEC filing.

A number of other large investors have also bought and sold shares of AMZN. Carderock Capital Management Inc. bought a new position in shares of Amazon.com in the second quarter worth about $27,000. Maryland Capital Advisors Inc. boosted its holdings in Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 95 shares during the last quarter. Ryan Investment Management Inc. bought a new position in Amazon.com during the 2nd quarter worth approximately $48,000. Cooksen Wealth LLC boosted its position in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares in the last quarter. Finally, PayPay Securities Corp grew its stake in Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after acquiring an additional 96 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Price Performance

Amazon.com stock opened at $231.00 on Wednesday. The stock has a market capitalization of $2.47 trillion, a P/E ratio of 32.63, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The stock has a fifty day moving average of $231.91 and a 200-day moving average of $228.84.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same period last year, the company posted $1.43 EPS. On average, sell-side analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Analyst Ratings Changes

AMZN has been the subject of several research analyst reports. Bank of America upped their price target on shares of Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a report on Wednesday, December 3rd. New Street Research raised their price target on Amazon.com from $340.00 to $350.00 and gave the company a “buy” rating in a research note on Thursday, January 8th. Telsey Advisory Group boosted their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the stock an “outperform” rating in a research note on Friday, October 31st. Truist Financial set a $290.00 target price on Amazon.com in a report on Friday, October 31st. Finally, Rothschild Redb cut shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 18th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have given a Hold rating to the company. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $296.41.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Insider Transactions at Amazon.com

In other news, CEO Douglas J. Herrington sold 22,000 shares of Amazon.com stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the transaction, the chief executive officer owned 493,507 shares in the company, valued at approximately $123,391,555.21. The trade was a 4.27% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the sale, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is currently owned by corporate insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.