Gunderson Capital Management Inc. Has $3.24 Million Stock Position in Amazon.com, Inc. $AMZN

Gunderson Capital Management Inc. boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 52.1% during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 14,751 shares of the e-commerce giant’s stock after buying an additional 5,052 shares during the period. Gunderson Capital Management Inc.’s holdings in Amazon.com were worth $3,239,000 as of its most recent SEC filing.

Several other hedge funds also recently modified their holdings of AMZN. Carderock Capital Management Inc. bought a new stake in Amazon.com in the 2nd quarter valued at $27,000. Maryland Capital Advisors Inc. raised its position in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 95 shares during the last quarter. Ryan Investment Management Inc. bought a new stake in shares of Amazon.com in the second quarter valued at about $48,000. Cooksen Wealth LLC grew its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. Finally, PayPay Securities Corp grew its position in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after buying an additional 96 shares in the last quarter. 72.20% of the stock is owned by institutional investors.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Wall Street Analysts Forecast Growth

Several equities analysts have commented on the company. Truist Financial set a $290.00 price target on Amazon.com in a report on Friday, October 31st. Desjardins raised their target price on Amazon.com to $218.00 in a research report on Monday, December 8th. Cantor Fitzgerald set a $260.00 price target on shares of Amazon.com and gave the stock an “overweight” rating in a research note on Thursday, January 8th. Deutsche Bank Aktiengesellschaft increased their price objective on shares of Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Finally, Citizens Jmp reiterated a “market outperform” rating and set a $300.00 target price on shares of Amazon.com in a research report on Wednesday, December 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus target price of $296.41.

Insider Activity

In other news, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction that occurred on Monday, December 1st. The shares were sold at an average price of $233.22, for a total transaction of $583,050.00. Following the sale, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This represents a 0.49% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 79,734 shares of company stock worth $18,534,017. 10.80% of the stock is currently owned by insiders.

Amazon.com Stock Down 3.4%

NASDAQ AMZN opened at $231.00 on Wednesday. The stock’s 50 day simple moving average is $231.91 and its 200 day simple moving average is $228.84. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The firm has a market cap of $2.47 trillion, a PE ratio of 32.63, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the previous year, the firm earned $1.43 earnings per share. The business’s revenue was up 13.4% on a year-over-year basis. As a group, sell-side analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.