Grandview Asset Management LLC Increases Stake in Amazon.com, Inc. $AMZN

Grandview Asset Management LLC lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 6.9% during the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 34,317 shares of the e-commerce giant’s stock after buying an additional 2,202 shares during the period. Amazon.com comprises 2.1% of Grandview Asset Management LLC’s holdings, making the stock its 9th largest holding. Grandview Asset Management LLC’s holdings in Amazon.com were worth $7,535,000 as of its most recent SEC filing.

A number of other institutional investors have also recently made changes to their positions in AMZN. Kingstone Capital Partners Texas LLC raised its holdings in Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after buying an additional 132,616,953 shares during the period. Norges Bank purchased a new position in shares of Amazon.com during the 2nd quarter worth about $27,438,011,000. Nuveen LLC bought a new position in Amazon.com during the 1st quarter valued at about $11,674,091,000. Vanguard Group Inc. raised its position in Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the period. Finally, Laurel Wealth Advisors LLC lifted its stake in Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after purchasing an additional 12,122,668 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Wall Street Analysts Forecast Growth

AMZN has been the subject of a number of research analyst reports. Robert W. Baird set a $285.00 price target on Amazon.com and gave the stock an “outperform” rating in a research note on Friday, October 31st. JMP Securities set a $300.00 price objective on shares of Amazon.com in a report on Friday, October 31st. Piper Sandler restated an “overweight” rating on shares of Amazon.com in a research note on Wednesday, December 3rd. Zacks Research lowered Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Thursday, January 1st. Finally, Barclays restated an “overweight” rating and set a $300.00 price objective (up from $275.00) on shares of Amazon.com in a report on Friday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $296.41.

Amazon.com Stock Performance

AMZN stock opened at $231.00 on Wednesday. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The firm has a market cap of $2.47 trillion, a price-to-earnings ratio of 32.63, a PEG ratio of 1.50 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The firm has a 50-day simple moving average of $231.91 and a two-hundred day simple moving average of $228.84.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the previous year, the business posted $1.43 EPS. Amazon.com’s revenue was up 13.4% on a year-over-year basis. On average, equities analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at $1,360,613.70. This represents a 73.91% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. Also, Director Jonathan Rubinstein sold 8,173 shares of the stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $2,043,495.19. Following the completion of the sale, the director owned 80,030 shares of the company’s stock, valued at approximately $20,009,900.90. This trade represents a 9.27% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 79,734 shares of company stock valued at $18,534,017. Corporate insiders own 10.80% of the company’s stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.