Amazon.com (NASDAQ:AMZN) had its price target increased by Arete Research from $264.00 to $283.00 in a report issued on Wednesday morning,MarketScreener reports. The brokerage currently has a buy rating on the e-commerce giant’s stock.
A number of other equities analysts also recently weighed in on the stock. Stifel Nicolaus lifted their target price on shares of Amazon.com from $269.00 to $295.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Oppenheimer reiterated an “outperform” rating and set a $305.00 price target (up from $290.00) on shares of Amazon.com in a report on Monday, December 1st. Pivotal Research boosted their price objective on Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Deutsche Bank Aktiengesellschaft upped their target price on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Finally, Piper Sandler reiterated an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $295.42.
Get Our Latest Analysis on AMZN
Amazon.com Stock Performance
Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the business earned $1.43 EPS. As a group, research analysts forecast that Amazon.com will post 6.31 earnings per share for the current year.
Insider Activity at Amazon.com
In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the transaction, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Keith Brian Alexander sold 900 shares of the stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the sale, the director directly owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 79,734 shares of company stock valued at $18,534,017 over the last quarter. 9.70% of the stock is currently owned by company insiders.
Institutional Investors Weigh In On Amazon.com
Institutional investors have recently bought and sold shares of the stock. Brighton Jones LLC increased its stake in Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after buying an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC grew its holdings in shares of Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after acquiring an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG increased its position in shares of Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE lifted its holdings in Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after acquiring an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC purchased a new position in Amazon.com in the fourth quarter worth $2,153,000. Institutional investors own 72.20% of the company’s stock.
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon rolled out a new AI healthcare assistant for One Medical members (uses LLMs, access to medical records for Q&A, scheduling and med management), reinforcing Amazon’s push to monetize AI across services and drive AWS/healthcare revenue. Amazon launches AI health-care tool for One Medical members
- Positive Sentiment: Analysts continue to lift price targets and reiterate buy calls (examples include Arete and Scotiabank raises), signaling Wall Street confidence in AWS/AI-driven margin expansion and supporting upside expectations. Arete adjusts price target on Amazon.com to $283
- Positive Sentiment: BNP Paribas and other shops name AMZN a top pick ahead of Q4 earnings, reflecting confidence that AWS growth and AI tailwinds can re-accelerate profitability. BNP Paribas Names Amazon a Top Pick ahead of Q4 Earnings
- Neutral Sentiment: Investors are positioning ahead of early-February earnings: high put yields and option activity suggest the market expects volatility and leave room for both a rally (if AWS/AI beats) or a sell-the-news reaction. Is Amazon Too Cheap Ahead of Earnings? Put Yields Are High
- Neutral Sentiment: Coverage highlights longer-term growth drivers (emerging markets, logistics scale, AWS AI workloads) that support the bull case but are unlikely to move the stock immediately without earnings confirmation. Emerging Markets Show Strong Growth: Will AMZN Stock Benefit?
- Negative Sentiment: CEO Andy Jassy warned tariffs are beginning to “creep” into product prices as seller inventory buffers run out — a near-term margin/volume headwind for retail and a catalyst for investor concern. Amazon CEO Jassy says Trump’s tariffs have started to ‘creep’ into prices
- Negative Sentiment: Competition risk: Jeff Bezos’ Blue Origin announced a TeraWave satellite internet push targeting enterprise/government customers — a potential competitor to Amazon’s Project Kuiper and an incremental capex/market-share consideration for cloud/edge services. Jeff Bezos’ Blue Origin launches satellite internet service to rival SpaceX, Amazon
- Negative Sentiment: Raymond James trimmed its target and warned of “agentic commerce” headwinds; Rothschild & Co Redburn cut its PT to $230 — mixed analyst moves add near-term uncertainty and may cap upside until Q4 results. Raymond James Trims Amazon Target, Flags Agentic Commerce Headwinds
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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