Amazon.com (NASDAQ:AMZN) Price Target Cut to $230.00 by Analysts at Rothschild & Co Redburn

Amazon.com (NASDAQ:AMZN) had its target price lowered by Rothschild & Co Redburn from $250.00 to $230.00 in a research note issued to investors on Wednesday morning,MarketScreener reports. The brokerage currently has a neutral rating on the e-commerce giant’s stock.

Several other research firms have also weighed in on AMZN. Royal Bank Of Canada reiterated a “buy” rating and issued a $300.00 target price on shares of Amazon.com in a report on Tuesday, December 2nd. Loop Capital raised their price objective on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research note on Tuesday, November 18th. Barclays reiterated an “overweight” rating and set a $300.00 target price (up from $275.00) on shares of Amazon.com in a report on Friday, October 31st. Maxim Group increased their price target on Amazon.com from $272.00 to $280.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Finally, JMP Securities set a $300.00 price objective on Amazon.com in a report on Friday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $295.42.

Amazon.com Price Performance

Amazon.com stock opened at $231.37 on Wednesday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The firm has a market capitalization of $2.47 trillion, a P/E ratio of 32.68, a PEG ratio of 1.45 and a beta of 1.37. The business has a 50-day moving average of $231.66 and a 200-day moving average of $228.86. Amazon.com has a 1 year low of $161.38 and a 1 year high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. Amazon.com’s revenue for the quarter was up 13.4% on a year-over-year basis. During the same period last year, the company posted $1.43 EPS. On average, equities analysts anticipate that Amazon.com will post 6.31 EPS for the current year.

Insiders Place Their Bets

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the sale, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at $1,360,613.70. The trade was a 73.91% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at approximately $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 79,734 shares of company stock valued at $18,534,017 over the last 90 days. 9.70% of the stock is currently owned by company insiders.

Institutional Trading of Amazon.com

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Fairway Wealth LLC grew its stake in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares in the last quarter. Carderock Capital Management Inc. bought a new stake in Amazon.com during the second quarter worth $27,000. Sellwood Investment Partners LLC acquired a new stake in Amazon.com in the third quarter valued at $27,000. Maryland Capital Advisors Inc. grew its position in shares of Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 95 shares during the period. Finally, Ryan Investment Management Inc. acquired a new position in shares of Amazon.com during the 2nd quarter worth about $48,000. Institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon rolled out a new AI healthcare assistant for One Medical members (uses LLMs, access to medical records for Q&A, scheduling and med management), reinforcing Amazon’s push to monetize AI across services and drive AWS/healthcare revenue. Amazon launches AI health-care tool for One Medical members
• Positive Sentiment: Analysts continue to lift price targets and reiterate buy calls (examples include Arete and Scotiabank raises), signaling Wall Street confidence in AWS/AI-driven margin expansion and supporting upside expectations. Arete adjusts price target on Amazon.com to $283
• Positive Sentiment: BNP Paribas and other shops name AMZN a top pick ahead of Q4 earnings, reflecting confidence that AWS growth and AI tailwinds can re-accelerate profitability. BNP Paribas Names Amazon a Top Pick ahead of Q4 Earnings
• Neutral Sentiment: Investors are positioning ahead of early-February earnings: high put yields and option activity suggest the market expects volatility and leave room for both a rally (if AWS/AI beats) or a sell-the-news reaction. Is Amazon Too Cheap Ahead of Earnings? Put Yields Are High
• Neutral Sentiment: Coverage highlights longer-term growth drivers (emerging markets, logistics scale, AWS AI workloads) that support the bull case but are unlikely to move the stock immediately without earnings confirmation. Emerging Markets Show Strong Growth: Will AMZN Stock Benefit?
• Negative Sentiment: CEO Andy Jassy warned tariffs are beginning to “creep” into product prices as seller inventory buffers run out — a near-term margin/volume headwind for retail and a catalyst for investor concern. Amazon CEO Jassy says Trump’s tariffs have started to ‘creep’ into prices
• Negative Sentiment: Competition risk: Jeff Bezos’ Blue Origin announced a TeraWave satellite internet push targeting enterprise/government customers — a potential competitor to Amazon’s Project Kuiper and an incremental capex/market-share consideration for cloud/edge services. Jeff Bezos’ Blue Origin launches satellite internet service to rival SpaceX, Amazon
• Negative Sentiment: Raymond James trimmed its target and warned of “agentic commerce” headwinds; Rothschild & Co Redburn cut its PT to $230 — mixed analyst moves add near-term uncertainty and may cap upside until Q4 results. Raymond James Trims Amazon Target, Flags Agentic Commerce Headwinds

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.