Snap (NYSE:SNAP) Receives Neutral Rating from Rosenblatt Securities

Rosenblatt Securities reissued their neutral rating on shares of Snap (NYSE:SNAP) in a report released on Thursday,Benzinga reports. The brokerage currently has a $6.40 price target on the stock.

Several other brokerages have also recently commented on SNAP. Weiss Ratings reiterated a “sell (e+)” rating on shares of Snap in a report on Wednesday, January 21st. B. Riley Financial upgraded Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price on the stock in a report on Thursday, February 5th. Citigroup upped their target price on Snap from $6.00 to $7.00 and gave the company a “neutral” rating in a report on Wednesday. Roth Mkm set a $7.00 target price on Snap in a report on Thursday, February 5th. Finally, TD Cowen reduced their target price on Snap from $9.00 to $8.00 and set a “hold” rating on the stock in a report on Thursday, February 5th. One analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, twenty have given a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Hold” and a consensus target price of $8.17.

Snap Stock Performance

Snap stock opened at $6.04 on Thursday. The business has a 50 day moving average of $4.89 and a 200-day moving average of $6.79. Snap has a 1 year low of $3.81 and a 1 year high of $10.41. The company has a debt-to-equity ratio of 1.53, a current ratio of 3.56 and a quick ratio of 3.56. The company has a market capitalization of $10.19 billion, a P/E ratio of -22.35 and a beta of 0.91.

Snap (NYSE:SNAP) last released its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative net margin of 7.76% and a negative return on equity of 20.72%. The firm had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. During the same period in the prior year, the company earned $0.01 EPS. The business’s quarterly revenue was up 10.2% compared to the same quarter last year. On average, equities research analysts predict that Snap will post -0.3 earnings per share for the current year.

Insider Activity

In other Snap news, CAO Rebecca Morrow sold 16,499 shares of the stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $4.70, for a total transaction of $77,545.30. Following the transaction, the chief accounting officer directly owned 466,682 shares in the company, valued at approximately $2,193,405.40. This represents a 3.41% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, CTO Robert C. Murphy sold 1,000,000 shares of the stock in a transaction that occurred on Tuesday, February 10th. The stock was sold at an average price of $5.36, for a total value of $5,360,000.00. Following the transaction, the chief technology officer owned 49,313,775 shares in the company, valued at $264,321,834. The trade was a 1.99% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last three months, insiders sold 2,526,078 shares of company stock worth $13,091,793. Company insiders own 22.68% of the company’s stock.

Hedge Funds Weigh In On Snap

A number of institutional investors and hedge funds have recently modified their holdings of SNAP. Allworth Financial LP boosted its holdings in shares of Snap by 92.3% during the 3rd quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after buying an additional 1,581 shares in the last quarter. Oak Harvest Investment Services bought a new position in shares of Snap during the 4th quarter worth approximately $26,000. Arax Advisory Partners boosted its holdings in shares of Snap by 220.0% during the 4th quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after buying an additional 2,275 shares in the last quarter. V Square Quantitative Management LLC bought a new position in shares of Snap during the 4th quarter worth approximately $29,000. Finally, EverSource Wealth Advisors LLC boosted its holdings in shares of Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock worth $29,000 after buying an additional 3,071 shares in the last quarter. 47.52% of the stock is currently owned by institutional investors.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Market cheered the cost-cutting plan: Snap said it will cut ~16% of its workforce, close 300+ open roles and target roughly $500M in annual cost savings — a move investors treated as a credible turnaround catalyst. CNBC: Snap’s stock jumps after layoffs
• Positive Sentiment: BMO raised its price target to $15 (from $13) and kept an Outperform rating, signaling that at least some analysts view the restructuring as materially de‑risking the business. BMO target raise article
• Positive Sentiment: Roth Capital and other bullish takes highlight Snap’s AI/AR advantages and large monthly user base as reasons the stock can be a positive tactical trade following the cuts. Yahoo: Roth Capital bullish view
• Neutral Sentiment: Analysts from Guggenheim and Rosenblatt reaffirmed neutral ratings with modest price targets (~$6.40–$6.50), implying limited near‑term upside from consensus views despite the restructuring. Benzinga coverage TickerReport: Rosenblatt note
• Neutral Sentiment: Snap disclosed one‑time severance/related costs of roughly $95M–$130M tied to the layoffs — a short‑term cash hit even as the company guides to ongoing expense savings. Yahoo: severance cost details
• Negative Sentiment: Pomerantz LLP opened an investor investigation into Snap, adding litigation/legal‑risk over disclosures and the restructuring — a headline that can create selling pressure. PR Newswire: Pomerantz investigation
• Negative Sentiment: Reputational hit: CEO Evan Spiegel faced public backlash after attending Coachella days before announcing the cuts — negative PR that could weigh on investor sentiment, especially around governance and morale. Yahoo: Coachella backlash
• Negative Sentiment: Critical commentary and skepticism (op‑eds questioning whether the AI rationale is genuine and calling Snap structurally weak) add to headline risk and may cap enthusiasm until execution proves out. Barron’s: skepticism over AI excuse 247WallSt: critical piece

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.