Snap’s (SNAP) Neutral Rating Reaffirmed at Guggenheim

Guggenheim restated their neutral rating on shares of Snap (NYSE:SNAP) in a research report sent to investors on Thursday,Benzinga reports. Guggenheim currently has a $6.50 price objective on the stock.

SNAP has been the subject of several other research reports. Bank of America upgraded Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price for the company in a research note on Thursday, February 5th. UBS Group restated a “buy” rating on shares of Snap in a research note on Monday, February 23rd. Citigroup raised their target price on Snap from $6.00 to $7.00 and gave the stock a “neutral” rating in a research note on Wednesday. Rosenblatt Securities restated a “neutral” rating and issued a $6.40 target price on shares of Snap in a research note on Thursday. Finally, BNP Paribas Exane started coverage on Snap in a research note on Wednesday, January 14th. They issued a “strong sell” rating for the company. One investment analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, twenty have given a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Hold” and a consensus price target of $8.17.

Snap Stock Down 0.1%

Shares of NYSE SNAP opened at $6.04 on Thursday. Snap has a 52 week low of $3.81 and a 52 week high of $10.41. The business has a 50-day simple moving average of $4.89 and a two-hundred day simple moving average of $6.79. The company has a quick ratio of 3.56, a current ratio of 3.56 and a debt-to-equity ratio of 1.53. The company has a market cap of $10.19 billion, a P/E ratio of -22.35 and a beta of 0.91.

Snap (NYSE:SNAP) last issued its earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative return on equity of 20.72% and a negative net margin of 7.76%.The company had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.70 billion. During the same quarter in the prior year, the business earned $0.01 EPS. The firm’s revenue for the quarter was up 10.2% compared to the same quarter last year. Research analysts anticipate that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Activity

In other news, CAO Rebecca Morrow sold 16,499 shares of Snap stock in a transaction dated Tuesday, February 17th. The stock was sold at an average price of $4.70, for a total transaction of $77,545.30. Following the completion of the sale, the chief accounting officer owned 466,682 shares in the company, valued at approximately $2,193,405.40. This trade represents a 3.41% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CTO Robert C. Murphy sold 1,000,000 shares of Snap stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $5.36, for a total value of $5,360,000.00. Following the sale, the chief technology officer owned 49,313,775 shares of the company’s stock, valued at approximately $264,321,834. This trade represents a 1.99% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 2,526,078 shares of company stock worth $13,091,793. Company insiders own 22.68% of the company’s stock.

Institutional Trading of Snap

A number of hedge funds have recently bought and sold shares of SNAP. Empowered Funds LLC lifted its position in Snap by 13.3% in the 1st quarter. Empowered Funds LLC now owns 40,393 shares of the company’s stock worth $352,000 after buying an additional 4,754 shares during the last quarter. Prudential Financial Inc. bought a new stake in Snap in the 2nd quarter worth approximately $136,000. Investment Management Corp of Ontario lifted its position in Snap by 104.0% in the 2nd quarter. Investment Management Corp of Ontario now owns 61,513 shares of the company’s stock worth $535,000 after buying an additional 31,357 shares during the last quarter. Nebula Research & Development LLC bought a new stake in Snap in the 2nd quarter worth approximately $1,675,000. Finally, The Manufacturers Life Insurance Company lifted its position in Snap by 52.0% in the 2nd quarter. The Manufacturers Life Insurance Company now owns 89,337 shares of the company’s stock worth $776,000 after buying an additional 30,561 shares during the last quarter. Institutional investors own 47.52% of the company’s stock.

Snap News Summary

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Market cheered the cost-cutting plan: Snap said it will cut ~16% of its workforce, close 300+ open roles and target roughly $500M in annual cost savings — a move investors treated as a credible turnaround catalyst. CNBC: Snap’s stock jumps after layoffs
• Positive Sentiment: BMO raised its price target to $15 (from $13) and kept an Outperform rating, signaling that at least some analysts view the restructuring as materially de‑risking the business. BMO target raise article
• Positive Sentiment: Roth Capital and other bullish takes highlight Snap’s AI/AR advantages and large monthly user base as reasons the stock can be a positive tactical trade following the cuts. Yahoo: Roth Capital bullish view
• Neutral Sentiment: Analysts from Guggenheim and Rosenblatt reaffirmed neutral ratings with modest price targets (~$6.40–$6.50), implying limited near‑term upside from consensus views despite the restructuring. Benzinga coverage TickerReport: Rosenblatt note
• Neutral Sentiment: Snap disclosed one‑time severance/related costs of roughly $95M–$130M tied to the layoffs — a short‑term cash hit even as the company guides to ongoing expense savings. Yahoo: severance cost details
• Negative Sentiment: Pomerantz LLP opened an investor investigation into Snap, adding litigation/legal‑risk over disclosures and the restructuring — a headline that can create selling pressure. PR Newswire: Pomerantz investigation
• Negative Sentiment: Reputational hit: CEO Evan Spiegel faced public backlash after attending Coachella days before announcing the cuts — negative PR that could weigh on investor sentiment, especially around governance and morale. Yahoo: Coachella backlash
• Negative Sentiment: Critical commentary and skepticism (op‑eds questioning whether the AI rationale is genuine and calling Snap structurally weak) add to headline risk and may cap enthusiasm until execution proves out. Barron’s: skepticism over AI excuse 247WallSt: critical piece

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.