eBay (NASDAQ:EBAY) Given New $110.00 Price Target at Bank of America

eBay (NASDAQ:EBAY) had its price objective hoisted by Bank of America from $102.00 to $110.00 in a research note released on Tuesday morning,Benzinga reports. Bank of America currently has a neutral rating on the e-commerce company’s stock.

Other equities research analysts also recently issued reports about the stock. Truist Financial set a $94.00 target price on shares of eBay and gave the stock a “hold” rating in a research report on Thursday, February 19th. Deutsche Bank Aktiengesellschaft boosted their target price on shares of eBay from $100.00 to $118.00 and gave the stock a “buy” rating in a research report on Monday, February 23rd. Morgan Stanley decreased their target price on shares of eBay from $119.00 to $117.00 and set an “overweight” rating for the company in a research report on Friday, April 10th. Arete Research boosted their target price on shares of eBay from $103.00 to $111.00 and gave the stock a “neutral” rating in a research report on Thursday, April 16th. Finally, Evercore boosted their target price on shares of eBay from $93.00 to $94.00 in a research report on Thursday, February 19th. Fourteen investment analysts have rated the stock with a Buy rating, nineteen have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Hold” and a consensus price target of $98.94.

eBay Trading Down 1.6%

NASDAQ:EBAY opened at $105.40 on Tuesday. The company has a current ratio of 1.10, a quick ratio of 1.10 and a debt-to-equity ratio of 1.30. The stock has a market capitalization of $47.22 billion, a price-to-earnings ratio of 24.23, a PEG ratio of 2.24 and a beta of 1.34. The firm has a fifty day simple moving average of $91.40 and a two-hundred day simple moving average of $89.17. eBay has a 12 month low of $64.93 and a 12 month high of $107.34.

eBay (NASDAQ:EBAY) last posted its quarterly earnings results on Wednesday, February 18th. The e-commerce company reported $1.41 EPS for the quarter, topping analysts’ consensus estimates of $1.35 by $0.06. The business had revenue of $2.97 billion during the quarter, compared to analysts’ expectations of $2.87 billion. eBay had a net margin of 18.30% and a return on equity of 43.04%. The business’s quarterly revenue was up 15.0% on a year-over-year basis. During the same period last year, the company posted $1.25 earnings per share. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. Analysts expect that eBay will post 4.83 EPS for the current fiscal year.

eBay Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Friday, March 20th. Investors of record on Friday, March 6th were issued a dividend of $0.31 per share. This represents a $1.24 annualized dividend and a yield of 1.2%. This is a boost from eBay’s previous quarterly dividend of $0.29. The ex-dividend date was Friday, March 6th. eBay’s dividend payout ratio is presently 28.51%.

Insider Activity

In related news, SVP Jordan Douglas Bradle Sweetnam sold 33,441 shares of the business’s stock in a transaction dated Friday, January 30th. The shares were sold at an average price of $91.99, for a total transaction of $3,076,237.59. Following the transaction, the senior vice president directly owned 4,733 shares in the company, valued at approximately $435,388.67. The trade was a 87.60% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Jamie Iannone sold 21,000 shares of the business’s stock in a transaction dated Monday, April 6th. The stock was sold at an average price of $97.37, for a total transaction of $2,044,770.00. Following the transaction, the chief executive officer owned 352,653 shares in the company, valued at approximately $34,337,822.61. This trade represents a 5.62% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 120,393 shares of company stock valued at $11,327,504 in the last three months. 0.64% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Corecam AG purchased a new position in eBay during the first quarter worth about $277,000. GHP Investment Advisors Inc. boosted its holdings in eBay by 37.1% during the first quarter. GHP Investment Advisors Inc. now owns 7,354 shares of the e-commerce company’s stock worth $669,000 after purchasing an additional 1,989 shares during the last quarter. Decker Retirement Planning Inc. purchased a new position in eBay during the first quarter worth about $36,000. Aaron Wealth Advisors LLC boosted its holdings in eBay by 73.5% during the first quarter. Aaron Wealth Advisors LLC now owns 10,919 shares of the e-commerce company’s stock worth $994,000 after purchasing an additional 4,625 shares during the last quarter. Finally, Louisiana State Employees Retirement System bought a new stake in eBay in the first quarter worth about $2,093,000. 87.48% of the stock is currently owned by hedge funds and other institutional investors.

More eBay News

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Macro/sector rotation into “old” tech — market flows back into legacy tech names have helped lift sentiment for platforms including eBay, supporting upside potential for shares as investors rotate into durable, cash-generative tech businesses. Dell Stock Gains as ‘Old’ Tech Regains Momentum
• Positive Sentiment: Operational/merchant support — Australia Post will let eBay sellers print shipping labels in post offices, reducing fulfillment friction for Australian merchants and potentially increasing seller retention and GMV in that market. This is a practical, demand-side improvement for eBay’s marketplace. Australia Post offers eBay sellers in-store printing of shipping labels
• Positive Sentiment: Analyst move — Bank of America raised its eBay price target to $110 (still a “neutral” rating), which signals higher potential valuation from a major bank and provides some analyst support under the stock. Benzinga: eBay price target raised by Bank of America
• Neutral Sentiment: Viral resale anecdote — a consumer story shows high resale demand for low-cost toys on eBay (items being listed/resold at extreme markups). It’s positive for platform engagement and publicity but is anecdotal and unlikely to materially move revenue on its own. Kids are so obsessed with squishy $5 NeeDoh toys…
• Neutral Sentiment: Third‑party review coverage — recent financial write-ups summarize eBay’s fundamentals but offer no major new catalysts; useful for context but unlikely to move the stock materially by themselves. Financial Review: eBay and Prosus
• Negative Sentiment: Mixed analyst signal — Cantor Fitzgerald raised its target to $100 but kept a “neutral” rating; the target still sits below the current market price, which can be perceived as a warning and may cap upside. Benzinga: eBay price target raised by Cantor Fitzgerald The Fly: Cantor Fitzgerald note
• Negative Sentiment: Insider selling — an eBay senior VP sold roughly $1.2M of stock; while single sales are common, they can create near-term pressure or signal insider liquidity-taking to some investors. eBay SVP sells $1,215,660.68 in stock

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.