GraniteShares Advisors LLC boosted its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 472.7% during the 4th quarter, according to its most recent Form 13F filing with the SEC. The fund owned 9,089 shares of the information technology services provider’s stock after purchasing an additional 7,502 shares during the period. GraniteShares Advisors LLC’s holdings in ServiceNow were worth $1,392,000 as of its most recent SEC filing.
Other institutional investors and hedge funds have also bought and sold shares of the company. IAG Wealth Partners LLC boosted its position in ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the last quarter. Noble Wealth Management PBC boosted its position in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares during the last quarter. Lodestone Wealth Management LLC purchased a new position in ServiceNow in the fourth quarter worth about $26,000. Albion Financial Group UT boosted its position in ServiceNow by 400.0% in the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock worth $26,000 after purchasing an additional 136 shares during the last quarter. Finally, Avion Wealth boosted its position in ServiceNow by 256.0% in the fourth quarter. Avion Wealth now owns 178 shares of the information technology services provider’s stock worth $27,000 after purchasing an additional 128 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.
ServiceNow Trading Up 3.1%
Shares of NOW opened at $99.70 on Tuesday. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48. The company has a 50 day simple moving average of $105.63 and a two-hundred day simple moving average of $139.66. The firm has a market cap of $103.30 billion, a P/E ratio of 59.77, a price-to-earnings-growth ratio of 1.62 and a beta of 1.01.
Insider Buying and Selling at ServiceNow
In other ServiceNow news, insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the sale, the insider owned 8,061 shares of the company’s stock, valued at $820,367.97. The trade was a 31.44% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock valued at $1,697,162 in the last three months. 0.34% of the stock is currently owned by corporate insiders.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: BTIG reaffirmed a “buy” rating with a $185 price target, giving investors a bullish anchor and signaling conviction from a sell-side shop. BTIG Reaffirms Buy
- Positive Sentiment: ServiceNow announced AI deployments across the manufacturing value chain (Hannover), which highlights tangible product traction and enterprise use cases that support recurring revenue growth. ServiceNow Puts AI to Work Across Manufacturing
- Positive Sentiment: Jim Cramer publicly said he expects “a very solid number,” which can boost short-term investor sentiment and encourage momentum buying into earnings. Jim Cramer on ServiceNow
- Neutral Sentiment: Zacks preview notes Q1 revenue is expected to rise ~21% but flags AI transition, competition and valuation as risks — useful context for earnings-season positioning but not a direct catalyst. Zacks Q1 Preview
- Neutral Sentiment: Partner ecosystem news: Brillio was named a rising star in the ISG ServiceNow ecosystem report (Europe), supporting services/channel momentum but with limited near-term revenue impact. Brillio Recognized in ISG Report
- Negative Sentiment: Analysis pieces warn that ServiceNow’s growth expectations are high versus its stretched valuation; Seeking Alpha argues required earnings growth may be too aggressive for a clear buy. Seeking Alpha Q1 Preview
- Negative Sentiment: Comparisons to Oracle and other cloud peers highlight Oracle’s stronger cloud growth and backlog, reinforcing competitive risk that could pressure multiples for ServiceNow. Oracle vs. ServiceNow
- Negative Sentiment: Multiple outlets frame the situation as a “SaaS-pocalypse” stress test — headlines about the stock “crashing” and survival narratives amplify downside fears ahead of earnings, adding volatility risk. Why Is ServiceNow Stock Crashing?
Analyst Ratings Changes
Several brokerages have issued reports on NOW. Cantor Fitzgerald reissued an “overweight” rating and issued a $200.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. Canaccord Genuity Group set a $200.00 price target on ServiceNow in a report on Thursday, January 29th. Jefferies Financial Group cut their price target on ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a report on Friday, January 23rd. Piper Sandler reissued an “overweight” rating on shares of ServiceNow in a report on Thursday, January 29th. Finally, Macquarie Infrastructure cut their price target on ServiceNow from $172.00 to $140.00 and set a “neutral” rating for the company in a report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, six have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $173.46.
View Our Latest Stock Report on ServiceNow
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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