Roku, Inc. (NASDAQ:ROKU) Short Interest Down 21.1% in March

Roku, Inc. (NASDAQ:ROKU) was the recipient of a large decline in short interest during the month of March. As of March 13th, there was short interest totaling 6,528,887 shares, a decline of 21.1% from the February 26th total of 8,270,569 shares. Based on an average daily volume of 3,381,180 shares, the days-to-cover ratio is currently 1.9 days. Approximately 5.1% of the shares of the company are sold short.

Analyst Ratings Changes

Several brokerages recently commented on ROKU. Rosenblatt Securities upgraded shares of Roku from a “neutral” rating to a “buy” rating and lifted their target price for the stock from $106.00 to $118.00 in a report on Friday, February 13th. Evercore restated an “outperform” rating and set a $150.00 price target on shares of Roku in a report on Friday, February 13th. Moffett Nathanson reaffirmed a “neutral” rating and issued a $100.00 price target on shares of Roku in a research report on Friday, February 13th. Zacks Research upgraded Roku from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, February 10th. Finally, Citizens Jmp reissued a “market outperform” rating and set a $145.00 price objective on shares of Roku in a research report on Tuesday, December 2nd. One investment analyst has rated the stock with a Strong Buy rating, twenty-one have assigned a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $126.75.

Roku Price Performance

NASDAQ:ROKU opened at $87.15 on Friday. Roku has a one year low of $52.43 and a one year high of $116.66. The company has a fifty day moving average price of $94.94 and a 200 day moving average price of $99.53. The stock has a market cap of $12.85 billion, a P/E ratio of 152.90 and a beta of 1.98.

Roku (NASDAQ:ROKU) last posted its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.25. The company had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The business’s quarterly revenue was up 16.1% on a year-over-year basis. During the same period last year, the business posted ($0.24) EPS. As a group, equities research analysts anticipate that Roku will post -0.3 EPS for the current year.

Key Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Zacks publishes a bullish take arguing Roku is a strong growth stock based on style scores and growth metrics — this can support investor interest and constructive analyst sentiment. Here’s Why Roku (ROKU) is a Strong Growth Stock
• Positive Sentiment: Roku added 16 free streaming channels and made its “Howdy” $2.99 ad-free service available on Prime Video — expands distribution, content inventory and potential ad/subscription revenue. Roku Expands Free Channel Lineup
• Positive Sentiment: Roku announced a partnership with Texas A&M to expand streaming opportunities — partnerships can drive viewership and ad inventory growth over time. Roku Expands Streaming with Texas A&M Partnership
• Neutral Sentiment: Roku is listed among speakers/participants at industry events (StreamTV Europe) — positive for corporate visibility but limited near-term revenue impact. YouTube Joins Questex’s StreamTV Europe
• Neutral Sentiment: Content licensed to/featured on third‑party shows (e.g., a new reality show airing on Roku) increases platform reach but is unlikely to move near-term results materially. New Reality Show Airing on Roku
• Negative Sentiment: Target heavily discounted a Roku 40-inch smart TV — retail price cuts can pressure device ASPs and hardware margins if broader promotional activity follows. Target just slashed the price of its Roku 40-inch smart TV
• Negative Sentiment: A Los Angeles jury ruling found major social platforms negligent for youth harm, triggering broad social‑platform selloffs that included Roku — legal/regulatory risk and sentiment-driven pressure weighed on the stock. Reddit, Meta, Roku, Snap, and Pinterest Shares Plummet
• Negative Sentiment: Recent trading shows Roku moving down more than the broader market, reflecting combination of the legal news, promotional activity and some investor de-risking (including reported ARK trimming earlier) — could keep near-term volatility higher. Roku (ROKU) Dips More Than Broader Market

Insider Activity

In other Roku news, CAO Matthew C. Banks sold 716 shares of the stock in a transaction that occurred on Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total transaction of $68,428.12. Following the transaction, the chief accounting officer owned 7,675 shares in the company, valued at $733,499.75. This trade represents a 8.53% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Gilbert Fuchsberg sold 3,250 shares of Roku stock in a transaction that occurred on Tuesday, March 3rd. The shares were sold at an average price of $95.57, for a total transaction of $310,602.50. Following the completion of the transaction, the insider directly owned 60,456 shares in the company, valued at approximately $5,777,779.92. This represents a 5.10% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 213,124 shares of company stock valued at $21,433,878. Insiders own 13.98% of the company’s stock.

Hedge Funds Weigh In On Roku

Several large investors have recently added to or reduced their stakes in the company. Blue Trust Inc. grew its holdings in shares of Roku by 680.0% during the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after purchasing an additional 204 shares in the last quarter. Aventura Private Wealth LLC acquired a new position in shares of Roku in the fourth quarter valued at $26,000. Westfuller Advisors LLC acquired a new position in shares of Roku in the third quarter valued at $30,000. WPG Advisers LLC bought a new position in Roku in the fourth quarter worth $31,000. Finally, Safe Harbor Fiduciary LLC bought a new position in Roku in the fourth quarter worth $31,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.