ServiceNow, Inc. $NOW Shares Bought by Exchange Traded Concepts LLC

Exchange Traded Concepts LLC grew its position in ServiceNow, Inc. (NYSE:NOW) by 413.8% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 101,647 shares of the information technology services provider’s stock after purchasing an additional 81,862 shares during the quarter. Exchange Traded Concepts LLC’s holdings in ServiceNow were worth $15,571,000 at the end of the most recent reporting period.

Several other institutional investors have also modified their holdings of the company. Wealthcare Advisory Partners LLC grew its stake in shares of ServiceNow by 472.1% during the fourth quarter. Wealthcare Advisory Partners LLC now owns 36,537 shares of the information technology services provider’s stock worth $5,597,000 after purchasing an additional 30,151 shares in the last quarter. Generali Investments CEE investicni spolecnost a.s. raised its stake in ServiceNow by 781.7% in the fourth quarter. Generali Investments CEE investicni spolecnost a.s. now owns 29,458 shares of the information technology services provider’s stock valued at $4,513,000 after buying an additional 26,117 shares in the last quarter. Pallas Capital Advisors LLC raised its stake in ServiceNow by 835.0% in the fourth quarter. Pallas Capital Advisors LLC now owns 18,560 shares of the information technology services provider’s stock valued at $2,843,000 after buying an additional 16,575 shares in the last quarter. Wolff Wiese Magana LLC lifted its holdings in ServiceNow by 438.6% during the 4th quarter. Wolff Wiese Magana LLC now owns 6,765 shares of the information technology services provider’s stock worth $1,036,000 after buying an additional 5,509 shares during the last quarter. Finally, Accurate Wealth Management LLC lifted its holdings in ServiceNow by 327.4% during the 4th quarter. Accurate Wealth Management LLC now owns 2,291 shares of the information technology services provider’s stock worth $325,000 after buying an additional 1,755 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Stock Down 3.9%

Shares of NYSE NOW opened at $99.58 on Friday. The business has a 50-day moving average price of $112.88 and a 200 day moving average price of $150.03. The stock has a market cap of $104.16 billion, a PE ratio of 59.70, a price-to-earnings-growth ratio of 1.68 and a beta of 0.99. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 52-week low of $98.00 and a 52-week high of $211.48.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.73 earnings per share. Equities research analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Insider Activity

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of the firm’s stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider directly owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This trade represents a 45.06% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 16,237 shares of company stock valued at $1,697,162 in the last ninety days. 0.34% of the stock is currently owned by company insiders.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow expanded security and distribution partnerships to make AI agents safer for enterprise workloads — deals with Zenity (agent security/posture/vulnerability), deeper ties with Cohesity (data resilience) and Carahsoft (public-sector distribution) should reduce adoption risk and accelerate enterprise deployments. ServiceNow Partnerships Aim To Make AI Agents Safer For Enterprise Workloads
• Positive Sentiment: An institutional investor note highlights product growth as ServiceNow transforms into an AI‑powered enterprise platform — an endorsement from a large fund supports the narrative of durable revenue expansion. ServiceNow (NOW) Products See Growth Amid Transformation into AI-Powered Enterprise Platform
• Positive Sentiment: inMorphis was named ServiceNow Partner of the Year 2026 for Risk & Security in APAC — signals stronger regional go‑to‑market traction that can drive adoption and services revenue in growth markets. inMorphis Named as ServiceNow Partner of the Year 2026 – Risk & Security – Asia Pacific
• Positive Sentiment: Analyst coverage remains constructive — a Zacks piece reiterates ServiceNow’s profile as a strong growth stock based on style/growth metrics, which can underpin investor interest when sentiment stabilizes. Here’s Why ServiceNow (NOW) is a Strong Growth Stock
• Neutral Sentiment: Earnings season is the immediate catalyst — previews expect double‑digit earnings expansion for the upcoming quarter, so results and guidance will likely drive near‑term volatility. ServiceNow Earnings Preview: What to Expect
• Neutral Sentiment: Company messaging on “people‑first” AI enablement (HR and middle‑manager focus) shows ServiceNow pushing adoption via change management rather than purely technical sells — strategically important but not an immediate revenue swing. The Role of “AI Enablement” in HR
• Negative Sentiment: Broader market weakness and valuation worries are pressuring the stock — recent commentary questions whether current prices properly reflect growth vs. risk after a steep multi‑quarter decline from prior highs, increasing downside sensitivity into earnings. Has Market Weakness Created A Fresh Opening In ServiceNow (NOW) Stock?

Analyst Ratings Changes

A number of research analysts have recently commented on the company. DZ Bank upgraded ServiceNow to a “strong-buy” rating in a report on Thursday, December 18th. TD Cowen decreased their target price on ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a research note on Thursday, January 29th. Wall Street Zen lowered shares of ServiceNow from a “buy” rating to a “hold” rating in a research note on Saturday, February 28th. Macquarie Infrastructure cut their price objective on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Finally, Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and a consensus price target of $192.61.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.