Cypress Wealth Services LLC Grows Position in Procter & Gamble Company (The) $PG

Cypress Wealth Services LLC lifted its holdings in Procter & Gamble Company (The) (NYSE:PG) by 354.3% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 14,170 shares of the company’s stock after buying an additional 11,051 shares during the period. Cypress Wealth Services LLC’s holdings in Procter & Gamble were worth $2,031,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds have also recently bought and sold shares of the company. Brighton Jones LLC boosted its holdings in shares of Procter & Gamble by 51.5% during the 4th quarter. Brighton Jones LLC now owns 40,068 shares of the company’s stock worth $6,717,000 after purchasing an additional 13,617 shares during the last quarter. Taylor Financial Group Inc. increased its holdings in shares of Procter & Gamble by 10.6% in the first quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company’s stock valued at $493,000 after purchasing an additional 277 shares during the last quarter. Sivia Capital Partners LLC lifted its position in Procter & Gamble by 19.8% during the second quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company’s stock worth $979,000 after buying an additional 1,016 shares in the last quarter. Auxano Advisors LLC boosted its stake in Procter & Gamble by 10.8% during the second quarter. Auxano Advisors LLC now owns 7,315 shares of the company’s stock worth $1,165,000 after buying an additional 714 shares during the last quarter. Finally, Schnieders Capital Management LLC. boosted its stake in Procter & Gamble by 2.8% during the second quarter. Schnieders Capital Management LLC. now owns 30,182 shares of the company’s stock worth $4,809,000 after buying an additional 809 shares during the last quarter. 65.77% of the stock is currently owned by institutional investors and hedge funds.

Procter & Gamble Stock Performance

NYSE PG opened at $142.76 on Friday. The stock has a fifty day simple moving average of $153.93 and a 200-day simple moving average of $150.12. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49. The stock has a market cap of $331.78 billion, a PE ratio of 21.15, a P/E/G ratio of 4.77 and a beta of 0.37. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $174.80.

Procter & Gamble (NYSE:PG) last issued its quarterly earnings data on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. During the same period in the previous year, the firm earned $1.88 EPS. Procter & Gamble’s revenue was up 1.5% on a year-over-year basis. Equities analysts anticipate that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were issued a $1.0568 dividend. This represents a $4.23 annualized dividend and a dividend yield of 3.0%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s dividend payout ratio is currently 62.52%.

Analysts Set New Price Targets

A number of analysts have issued reports on the company. Barclays set a $155.00 target price on Procter & Gamble in a research note on Friday, January 16th. TD Cowen lowered shares of Procter & Gamble from a “buy” rating to a “hold” rating and upped their price objective for the company from $150.00 to $156.00 in a report on Tuesday, January 27th. Piper Sandler initiated coverage on shares of Procter & Gamble in a research report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price objective for the company. Rothschild & Co Redburn lifted their target price on shares of Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research note on Friday, January 23rd. Finally, Deutsche Bank Aktiengesellschaft decreased their target price on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a report on Monday, December 8th. Thirteen analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the stock. According to MarketBeat.com, Procter & Gamble presently has an average rating of “Moderate Buy” and an average target price of $168.33.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G is pushing higher-margin, premium SKUs (new Swiffer PowerMop pads, Dawn Platinum refill, BEVEL body cream) which could support pricing power and margins if consumers accept upgrades. Should P&G’s Premium Product Push Amid Tariff Pressures Reshape the Investment Case for PG Investors?
• Positive Sentiment: Pampers AMORE launch targets premium diaper buyers and tests P&G’s ability to extract higher price/per-unit in a core baby-care franchise — a potential revenue/margin tailwind if uptake is strong. Pampers Amore Premium Launch Tests Procter And Gamble Pricing Power
• Positive Sentiment: P&G’s Dividend King status and recent MarketBeat coverage highlight defensive, income-oriented investor appeal — supporting demand from yield-focused holders even in volatile markets. Dividend Resilience: Why These Kings Are Safe After a Volatile Q1
• Neutral Sentiment: P&G will webcast its Q3 2025/26 results discussion on April 24 — an event that could move the stock materially depending on organic sales, margins and guidance. P&G to Webcast Discussion of Third Quarter 2025/26 Earnings Results on April 24
• Neutral Sentiment: Zacks/Yahoo attention pieces note heightened user interest in PG; increased search volume can amplify short-term volatility but doesn’t itself change fundamentals. Is Most-Watched Stock Procter & Gamble Company (The) (PG) Worth Betting on Now?
• Negative Sentiment: Erste Group downgraded PG to Hold citing higher energy costs and weak US consumer confidence, a sign analysts see margin and demand risk ahead. Erste Group Downgrades Procter & Gamble (PG) on Cost Pressures and Weak Demand
• Negative Sentiment: Market commentary and a local analyst called P&G’s latest quarter “squeezably soft,” noting stalled organic sales — a near-term growth concern that could pressure guidance. Analyst calls P&G’s latest quarter ‘squeezably soft’ as organic sales stall
• Negative Sentiment: P&L sensitivity to tariffs, energy and input-cost shocks (highlighted by sector commentary on Strait of Hormuz risks) raises macro downside risk for margins and cost pass-through. Here Are 7 Ways the Strait of Hormuz Closure Is Affecting Consumer Staples Stocks
• Negative Sentiment: Recent intraday coverage noted a pullback in PG’s share price in the last session, reflecting investor sensitivity to the near-term softness and analyst actions. Procter & Gamble (PG) Stock Moves -1.04%: What You Should Know

Insider Activity

In related news, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction that occurred on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total value of $14,495,738.45. Following the completion of the sale, the insider owned 182,607 shares in the company, valued at approximately $27,601,048.05. This trade represents a 34.43% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Balaji Purushothaman sold 12,827 shares of the business’s stock in a transaction that occurred on Wednesday, February 11th. The shares were sold at an average price of $160.31, for a total value of $2,056,296.37. Following the completion of the sale, the insider directly owned 12,639 shares in the company, valued at approximately $2,026,158.09. The trade was a 50.37% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 348,618 shares of company stock worth $55,462,643 in the last three months. 0.20% of the stock is currently owned by corporate insiders.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.