Brookstone Capital Management Has $27.69 Million Holdings in McDonald’s Corporation $MCD

Brookstone Capital Management lifted its stake in shares of McDonald’s Corporation (NYSE:MCD) by 3.4% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 90,600 shares of the fast-food giant’s stock after acquiring an additional 2,958 shares during the period. Brookstone Capital Management’s holdings in McDonald’s were worth $27,690,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Vanguard Group Inc. boosted its stake in McDonald’s by 0.4% in the 3rd quarter. Vanguard Group Inc. now owns 71,647,669 shares of the fast-food giant’s stock worth $21,773,010,000 after purchasing an additional 316,638 shares during the period. State Street Corp raised its stake in shares of McDonald’s by 0.6% in the 3rd quarter. State Street Corp now owns 35,024,857 shares of the fast-food giant’s stock valued at $10,643,704,000 after purchasing an additional 196,505 shares during the period. Legal & General Group Plc lifted its holdings in shares of McDonald’s by 6.4% in the third quarter. Legal & General Group Plc now owns 4,757,967 shares of the fast-food giant’s stock valued at $1,445,899,000 after purchasing an additional 286,284 shares in the last quarter. Ameriprise Financial Inc. lifted its holdings in shares of McDonald’s by 0.5% in the third quarter. Ameriprise Financial Inc. now owns 4,422,014 shares of the fast-food giant’s stock valued at $1,343,501,000 after purchasing an additional 21,168 shares in the last quarter. Finally, Franklin Resources Inc. boosted its position in shares of McDonald’s by 36.6% during the third quarter. Franklin Resources Inc. now owns 4,396,837 shares of the fast-food giant’s stock worth $1,336,155,000 after buying an additional 1,179,244 shares during the period. 70.29% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity

In related news, CEO Christopher J. Kempczinski sold 26,277 shares of the business’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $331.35, for a total transaction of $8,706,883.95. Following the transaction, the chief executive officer directly owned 22,900 shares in the company, valued at approximately $7,587,915. The trade was a 53.43% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CMO Edith Morgan Flatley sold 4,692 shares of the company’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $331.00, for a total transaction of $1,553,052.00. Following the sale, the chief marketing officer directly owned 6,200 shares in the company, valued at $2,052,200. This trade represents a 43.08% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 71,657 shares of company stock valued at $23,722,204 in the last ninety days. Corporate insiders own 0.25% of the company’s stock.

McDonald’s Stock Performance

MCD opened at $308.72 on Tuesday. The business’s 50-day simple moving average is $321.67 and its 200 day simple moving average is $311.49. McDonald’s Corporation has a 52-week low of $283.47 and a 52-week high of $341.75. The firm has a market capitalization of $219.31 billion, a PE ratio of 25.83, a PEG ratio of 2.72 and a beta of 0.51.

McDonald’s (NYSE:MCD) last posted its quarterly earnings results on Wednesday, February 11th. The fast-food giant reported $3.12 earnings per share for the quarter, beating analysts’ consensus estimates of $3.05 by $0.07. The firm had revenue of $7.01 billion during the quarter, compared to the consensus estimate of $6.81 billion. McDonald’s had a negative return on equity of 343.90% and a net margin of 31.85%.The business’s revenue was up 9.7% compared to the same quarter last year. During the same period last year, the company earned $2.83 earnings per share. On average, research analysts forecast that McDonald’s Corporation will post 12.25 earnings per share for the current year.

McDonald’s Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, March 17th. Investors of record on Tuesday, March 3rd were paid a $1.86 dividend. The ex-dividend date of this dividend was Tuesday, March 3rd. This represents a $7.44 annualized dividend and a dividend yield of 2.4%. McDonald’s’s dividend payout ratio (DPR) is currently 62.26%.

Analyst Ratings Changes

MCD has been the subject of a number of research reports. Guggenheim decreased their price objective on McDonald’s from $325.00 to $320.00 and set a “neutral” rating for the company in a report on Friday, February 13th. JPMorgan Chase & Co. boosted their target price on McDonald’s from $305.00 to $325.00 and gave the company an “overweight” rating in a research note on Tuesday, February 24th. Weiss Ratings reaffirmed a “buy (b-)” rating on shares of McDonald’s in a research note on Wednesday, January 28th. Argus upgraded shares of McDonald’s from a “hold” rating to a “buy” rating and set a $380.00 price objective on the stock in a report on Friday, February 13th. Finally, Citigroup boosted their price objective on shares of McDonald’s from $371.00 to $375.00 and gave the stock a “buy” rating in a research report on Thursday, February 12th. Seventeen analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and two have given a Sell rating to the company. According to MarketBeat, the company presently has an average rating of “Hold” and an average target price of $339.69.

Key Headlines Impacting McDonald’s

Here are the key news stories impacting McDonald’s this week:

• Positive Sentiment: Strong marketing tie‑ins: McDonald’s rolled out limited‑time “KPop Demon Hunters” meals and a Netflix‑linked adult Happy Meal that aim to drive traffic, engagement and incremental AUVs (especially among younger/adult fandoms). This supports the chain’s recent same‑store sales gains. McDonald’s Hitches on to ‘KPop Demon Hunters’ Golden Moment
• Positive Sentiment: Analyst tone remains constructive after a strong Q4 and full‑year 2025, with many analysts highlighting MCD’s financial stability and implying upside to consensus targets; that underpinning supports multiple expansion and buy‑and‑hold investor views. Analysts Remain Constructive on McDonald’s
• Positive Sentiment: Local expansion activity: planning approvals and groundbreakings (e.g., a second town‑centre location and a new Herculaneum site) signal continued unit growth and franchised development that can drive long‑term revenue and cash flow. Plans for second McDonald’s in town centre approved McDonald’s breaking ground soon in Herculaneum
• Neutral Sentiment: Menu and product stories (M&M McFlurry supply history, Affogato availability, Filet‑O‑Fish anecdotes) keep brand relevance and earned media high but are unlikely to move fundamentals materially in the near term. Why The McDonald’s M&M McFlurry Almost Vanished Off Menus
• Neutral Sentiment: Community and sponsorship visibility (All‑American Games coverage; human‑interest PR such as a 95‑year‑old birthday event) support brand goodwill and steady traffic but are earnings‑neutral. McDonald’s All-American Game rosters, schedules, TV times McDonald’s throws birthday party for 95-year-old
• Negative Sentiment: Macro headwinds: reports note pressure from the Middle East conflict and rising energy costs, which can raise restaurant operating expenses and weigh on margins and consumer discretionary spending in affected regions. This is a primary near‑term downside risk for MCD. McDonald’s (MCD) Stock Pressured by Middle East Conflict and Rising Energy Costs

McDonald’s Profile

McDonald’s Corporation (NYSE: MCD) is a global quick-service restaurant company best known for its hamburgers, French fries and breakfast offerings. The company develops, operates and franchises a system of restaurants that sell a range of food and beverage items, including signature products such as the Big Mac, Quarter Pounder, Chicken McNuggets, McCafé coffee beverages and a variety of salads, desserts and seasonal menu items. McDonald’s serves customers through company-operated restaurants and franchised locations, and it supports sales via dine-in, drive-thru, digital ordering platforms and third-party delivery partnerships.

Founded in 1940 by brothers Richard and Maurice McDonald as a single San Bernardino, California restaurant, the business was transformed into a franchising model after Ray Kroc joined in the mid-1950s and led the brand’s national and international expansion.