First Merchants Corp increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 2.4% during the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 130,926 shares of the e-commerce giant’s stock after buying an additional 3,101 shares during the period. Amazon.com accounts for about 1.1% of First Merchants Corp’s holdings, making the stock its 21st largest holding. First Merchants Corp’s holdings in Amazon.com were worth $30,220,000 as of its most recent filing with the Securities & Exchange Commission.
Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Lifelong Wealth Advisors Inc. increased its holdings in shares of Amazon.com by 2.4% during the fourth quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after acquiring an additional 41 shares in the last quarter. IMPACTfolio LLC raised its position in shares of Amazon.com by 3.8% in the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after purchasing an additional 45 shares during the last quarter. Cadence Wealth Management LLC boosted its stake in Amazon.com by 3.5% in the 3rd quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant’s stock worth $292,000 after purchasing an additional 45 shares in the last quarter. Union Savings Bank grew its position in Amazon.com by 0.4% during the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after purchasing an additional 45 shares during the last quarter. Finally, Doheny Asset Management CA grew its position in Amazon.com by 0.3% during the 2nd quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant’s stock valued at $3,910,000 after purchasing an additional 45 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.
Insider Transactions at Amazon.com
In other Amazon.com news, CEO Douglas J. Herrington sold 1,000 shares of the business’s stock in a transaction dated Monday, March 2nd. The stock was sold at an average price of $204.25, for a total transaction of $204,250.00. Following the completion of the sale, the chief executive officer owned 521,361 shares of the company’s stock, valued at approximately $106,487,984.25. The trade was a 0.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, SVP David Zapolsky sold 10,649 shares of the company’s stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 71,686 shares of company stock worth $14,688,739 over the last three months. 10.80% of the stock is currently owned by insiders.
Amazon.com Stock Performance
Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm’s revenue was up 13.6% on a year-over-year basis. During the same quarter in the previous year, the business posted $1.86 earnings per share. On average, research analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current year.
Analyst Ratings Changes
AMZN has been the subject of a number of analyst reports. Sanford C. Bernstein restated an “outperform” rating on shares of Amazon.com in a research note on Friday, February 6th. The Goldman Sachs Group upped their target price on shares of Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research note on Wednesday, January 14th. JPMorgan Chase & Co. raised their price target on shares of Amazon.com from $265.00 to $280.00 and gave the company an “overweight” rating in a research report on Wednesday, March 25th. Citizens Jmp boosted their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the stock an “outperform” rating in a report on Monday, February 2nd. Finally, Maxim Group upped their price objective on Amazon.com from $280.00 to $290.00 and gave the company a “buy” rating in a research report on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $286.57.
Read Our Latest Analysis on Amazon.com
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Delta selects Amazon Leo to provide faster in‑flight Wi‑Fi on 500 aircraft starting in 2028 — a material commercial win for Amazon’s nascent LEO satellite unit that strengthens its challenge to SpaceX/Starlink and helps monetize Leo hardware and connectivity services. Amazon, Delta team up for in-flight Wi-Fi (Reuters)
- Positive Sentiment: “Project Hail Mary” becomes Amazon MGM’s biggest box‑office hit, signaling stronger content returns for Prime Video/studio investments and supporting long‑term media monetization. ‘Project Hail Mary’ is the box office proof point Amazon MGM (CNBC)
- Positive Sentiment: Amazon announced new Prime Business and Amazon Business credit cards (issued by U.S. Bank/Mastercard) aimed at SMBs — a recurring‑revenue fintech push that can increase payments volume, data insights and margins over time. New Prime Business & Amazon Business credit cards (Business Wire)
- Positive Sentiment: Analyst bullishness picked up: Tigress reiterated Buy and lifted its $315 target citing AI‑driven margin upside; Citi also raised its target (to $285). Upgrades boost sentiment and set upside references for investors. AMZN upgraded on AI-driven growth (InsiderMonkey) Citi raises target for AMZN (InsiderMonkey)
- Neutral Sentiment: Amazon secured a court order limiting Perplexity’s scraping of its site — this protects Amazon’s shopping data and ad ecosystem but may spur further legal and policy battles with AI search firms. Amazon court win vs Perplexity (Yahoo Finance)
- Neutral Sentiment: Amazon reached a settlement tied to Teamsters’ charges alleging retaliation during strikes — removes an immediate legal overhang but keeps labor relations and unionization risks visible to investors. Amazon settles Teamsters case (CNBC)
- Neutral Sentiment: AWS momentum continues with TGS choosing AWS and Amazon buying 1,300 acres near the Columbia River for potential data‑center expansion — supports long‑term cloud demand, but implies ongoing heavy capex. TGS selects AWS (Yahoo Finance) Amazon buys land for possible data center (GeekWire)
- Negative Sentiment: Fresh senior exits from Amazon’s AI/chip group raise operational risk for its in‑house silicon roadmap and could slow time‑to‑market for custom accelerators — a near‑term negative for AI cost structure expectations. Amazon chip division exec exit (Yahoo Finance)
- Negative Sentiment: Market worries persist around AI capex and valuation (AMZN down YTD vs analyst upside scenarios), keeping downside risk if macro/energy pressures force slower spending or guidance revisions. AMZN stock down YTD; analyst outlook (Blockonomi)
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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