Purple Innovation (NASDAQ:PRPL) Given New $0.85 Price Target at UBS Group

Purple Innovation (NASDAQ:PRPL) had its price target reduced by UBS Group from $1.00 to $0.85 in a research report sent to investors on Wednesday,Benzinga reports. They currently have a neutral rating on the stock.

Separately, Weiss Ratings reissued a “sell (e+)” rating on shares of Purple Innovation in a research report on Thursday, January 22nd. One analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock presently has an average rating of “Reduce” and an average target price of $0.85.

Purple Innovation Price Performance

PRPL stock opened at $0.68 on Wednesday. The company’s 50 day simple moving average is $0.69 and its 200-day simple moving average is $0.77. Purple Innovation has a 12 month low of $0.56 and a 12 month high of $1.26. The firm has a market capitalization of $73.21 million, a PE ratio of -1.41 and a beta of 1.83.

Purple Innovation (NASDAQ:PRPL) last issued its quarterly earnings data on Tuesday, March 31st. The company reported ($0.02) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.04) by $0.02. The company had revenue of $140.69 million for the quarter, compared to analyst estimates of $139.81 million. As a group, sell-side analysts anticipate that Purple Innovation will post -0.47 earnings per share for the current year.

Institutional Investors Weigh In On Purple Innovation

A number of hedge funds and other institutional investors have recently modified their holdings of the company. XTX Topco Ltd raised its position in shares of Purple Innovation by 276.7% in the fourth quarter. XTX Topco Ltd now owns 115,357 shares of the company’s stock valued at $80,000 after buying an additional 84,735 shares during the last quarter. MML Investors Services LLC acquired a new stake in Purple Innovation during the fourth quarter worth approximately $84,000. State Street Corp grew its stake in Purple Innovation by 8.8% in the 4th quarter. State Street Corp now owns 259,838 shares of the company’s stock worth $179,000 after acquiring an additional 21,100 shares during the period. Jane Street Group LLC grew its stake in Purple Innovation by 14.6% in the 4th quarter. Jane Street Group LLC now owns 150,197 shares of the company’s stock worth $104,000 after acquiring an additional 19,156 shares during the period. Finally, Crumly & Associates Inc. raised its holdings in Purple Innovation by 8.2% in the 4th quarter. Crumly & Associates Inc. now owns 275,613 shares of the company’s stock valued at $190,000 after acquiring an additional 21,000 shares during the last quarter. 88.41% of the stock is currently owned by hedge funds and other institutional investors.

Purple Innovation News Summary

Here are the key news stories impacting Purple Innovation this week:

• Positive Sentiment: Q4 results beat revenue and EPS expectations: revenue rose ~9% y/y to ~$140.7M, GAAP loss narrowed to $0.02/sh (vs. consensus -$0.04), and management delivered positive adjusted EBITDA and gross margin above 40% — signals of operational improvement. PR Newswire
• Positive Sentiment: Management gave 2026 guidance that implies a meaningful rebound: projected revenue of $500M–$520M and $20M–$30M adjusted EBITDA, citing wholesale momentum (Mattress Firm, Costco) and product (Rejuvenate 2.0) strength — a potential catalyst for durable top-line growth. Seeking Alpha
• Neutral Sentiment: Analyst action: UBS trimmed its price target from $1.00 to $0.85 but kept a “neutral” rating (UBS’ PT implies roughly ~25% upside from current levels) — this may limit upside from the results until confidence on liquidity and execution improves. Benzinga
• Neutral Sentiment: Company commentary and investor materials (earnings call transcript/highlights) outline the turnaround plan and cost actions; investors will watch execution and wholesale rollout cadence for confirmation. Earnings Call Transcript
• Negative Sentiment: Material risk: the company disclosed a “going concern” warning citing mounting losses and liquidity strains — this is a significant near-term risk that could pressure the stock until liquidity is visibly secured. TipRanks

Purple Innovation Company Profile

Purple Innovation, Inc is a consumer products company specializing in the design, development and manufacture of comfort technology for the sleep and home furnishings markets. Best known for its proprietary Hyper-Elastic Polymer “Grid” technology, the company engineers mattresses, pillows and cushions that aim to combine pressure relief, support and temperature neutrality. Purple offers an array of sleep products alongside related lifestyle and wellness solutions.

The company’s product portfolio includes mattress models in various sizes and thicknesses, adjustable bed frames, pillows, sheets and mattress protectors, as well as seat cushions and pet beds.