Jefferies Financial Group Issues Pessimistic Forecast for NIKE (NYSE:NKE) Stock Price

NIKE (NYSE:NKE) had its price target lowered by research analysts at Jefferies Financial Group from $110.00 to $90.00 in a report issued on Wednesday, MarketBeat reports. The brokerage presently has a “buy” rating on the footwear maker’s stock. Jefferies Financial Group’s target price would indicate a potential upside of 103.64% from the stock’s previous close.

Several other equities analysts also recently commented on NKE. BNP Paribas Exane cut their price target on shares of NIKE from $35.00 to $23.00 and set an “underperform” rating on the stock in a report on Wednesday. Stifel Nicolaus dropped their target price on NIKE from $65.00 to $56.00 and set a “hold” rating for the company in a research report on Wednesday. Robert W. Baird cut their target price on NIKE from $93.00 to $85.00 and set an “outperform” rating on the stock in a research note on Friday, December 19th. UBS Group reduced their price target on NIKE from $62.00 to $58.00 and set a “neutral” rating on the stock in a report on Thursday, March 19th. Finally, KeyCorp decreased their price target on NIKE from $90.00 to $75.00 and set an “overweight” rating for the company in a research note on Thursday, January 22nd. Nineteen analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $63.42.

NIKE Stock Down 1.0%

NYSE NKE opened at $44.20 on Wednesday. The company has a quick ratio of 1.40, a current ratio of 2.14 and a debt-to-equity ratio of 0.50. NIKE has a 52 week low of $43.17 and a 52 week high of $80.17. The firm has a market capitalization of $65.43 billion, a price-to-earnings ratio of 29.27, a PEG ratio of 2.35 and a beta of 1.31. The company has a fifty day moving average of $58.84 and a two-hundred day moving average of $63.39.

NIKE (NYSE:NKE) last announced its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share for the quarter, beating the consensus estimate of $0.29 by $0.06. The business had revenue of $11.28 billion for the quarter, compared to the consensus estimate of $11.23 billion. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The business’s revenue for the quarter was up .1% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.54 earnings per share. On average, analysts predict that NIKE will post 2.05 earnings per share for the current year.

Institutional Trading of NIKE

A number of large investors have recently modified their holdings of the company. Cornerstone Financial Management LLC bought a new position in NIKE in the fourth quarter worth approximately $26,000. Twin Peaks Wealth Advisors LLC bought a new stake in NIKE during the 2nd quarter valued at $31,000. Sankala Group LLC purchased a new stake in shares of NIKE in the 4th quarter worth $26,000. J.Safra Asset Management Corp bought a new position in shares of NIKE during the 4th quarter worth $29,000. Finally, Kemnay Advisory Services Inc. bought a new position in shares of NIKE during the 4th quarter worth $30,000. Hedge funds and other institutional investors own 64.25% of the company’s stock.

Key NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q3 beat on the headline numbers — EPS topped estimates and management says actions are underway to clear unhealthy inventory, which supports the argument the trough may be in place. NIKE Q3 Earnings & Revenues Top Estimates, Margin Pressures Persist
• Positive Sentiment: Some brokers and value-focused analysts still call NKE a buy on a beaten-up valuation and strong balance sheet — supporting a potential buy‑the‑dip case for long‑term investors. With Nike Stock Deep in Oversold Territory, Should You Buy the Dip?
• Neutral Sentiment: Technicals show heavy selling (volume spikes, oversold indicators), which can lead to short‑term bounces or further weakness depending on next‑quarter guidance and investor positioning. Down 75% From Its High, How Much Lower Can Nike Get?
• Negative Sentiment: Weak guidance was the primary catalyst — Nike forecast revenue down in the coming quarter (management signaled sales declines and extended recovery timing), which triggered the selloff as investors reprice a slower turnaround. Nike Stock Plunges As Weak China Sales Guidance Rattles Investors
• Negative Sentiment: Greater China remains a major drag (management flagged a sharp China sales decline), and margin pressure from tariffs, promotions and restructuring raises near‑term profit risk. NIKE’s Gross Margin Drag & Tariff Costs Loom: Can It Protect Profits?
• Negative Sentiment: Wall Street reaction has included numerous price‑target cuts and downgrades alongside a new shareholder litigation inquiry into disclosures about the turnaround and DTC strategy — additional reputational and legal risk. Kuehn Law Encourages Investors of Nike, Inc. to Contact Law Firm

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).