Blue Trust Inc. Boosts Stock Holdings in ServiceNow, Inc. $NOW

Blue Trust Inc. raised its stake in ServiceNow, Inc. (NYSE:NOW) by 372.9% during the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 8,059 shares of the information technology services provider’s stock after purchasing an additional 6,355 shares during the quarter. Blue Trust Inc.’s holdings in ServiceNow were worth $1,235,000 at the end of the most recent quarter.

Several other institutional investors also recently made changes to their positions in the stock. Aspire Private Capital LLC grew its position in ServiceNow by 613.9% during the fourth quarter. Aspire Private Capital LLC now owns 9,480 shares of the information technology services provider’s stock valued at $1,452,000 after acquiring an additional 8,152 shares during the period. Banque Pictet & Cie SA raised its holdings in shares of ServiceNow by 494.2% in the 4th quarter. Banque Pictet & Cie SA now owns 3,197 shares of the information technology services provider’s stock worth $490,000 after purchasing an additional 2,659 shares during the period. Legacy Capital Wealth Partners LLC lifted its stake in shares of ServiceNow by 601.7% in the 4th quarter. Legacy Capital Wealth Partners LLC now owns 4,077 shares of the information technology services provider’s stock valued at $625,000 after purchasing an additional 3,496 shares in the last quarter. Linden Thomas Advisory Services LLC lifted its stake in shares of ServiceNow by 410.5% in the 4th quarter. Linden Thomas Advisory Services LLC now owns 29,036 shares of the information technology services provider’s stock valued at $4,448,000 after purchasing an additional 23,348 shares in the last quarter. Finally, Bank Pictet & Cie Europe AG grew its holdings in shares of ServiceNow by 400.0% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 1,850 shares of the information technology services provider’s stock worth $283,000 after purchasing an additional 1,480 shares during the period. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Stock Down 2.0%

Shares of NYSE:NOW opened at $101.98 on Friday. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 52-week low of $98.00 and a 52-week high of $211.48. The company has a 50 day moving average of $111.06 and a two-hundred day moving average of $147.99. The company has a market capitalization of $106.67 billion, a price-to-earnings ratio of 61.14, a price-to-earnings-growth ratio of 1.74 and a beta of 1.01.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same period in the previous year, the company posted $0.73 earnings per share. As a group, analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Buying and Selling

In other ServiceNow news, insider Paul Fipps sold 3,696 shares of the business’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the transaction, the insider owned 8,061 shares in the company, valued at $820,367.97. The trade was a 31.44% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 16,237 shares of company stock valued at $1,697,162 in the last quarter. Company insiders own 0.34% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Benchmark initiated coverage with a Buy and a $125 price target, arguing the selloff creates a compelling entry point for long‑term investors. Benchmark Initiates Coverage
• Positive Sentiment: Morgan Stanley reiterated a Buy and a high $210 target, highlighting resilient growth, AI monetization potential, and accretive dealmaking as long‑term supports. Morgan Stanley Maintains Buy
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize AI workflows (AI Control Tower + NVIDIA Enterprise AI Factory), which supports the company’s AI roadmap and total addressable market narrative. ServiceNow Expands Partnership With NVIDIA
• Positive Sentiment: ServiceNow boosted liquidity with a new $3 billion unsecured revolving credit facility and commercial paper programs, reducing short‑term financing risk ahead of earnings. ServiceNow Boosts Liquidity
• Neutral Sentiment: ServiceNow set April 22 as the date to report Q1 results — a near‑term catalyst that could either validate or widen the recent reassessment of growth expectations. Q1 Earnings Date Announced
• Neutral Sentiment: Company leadership moves (appointment of Kulmeet Bawa as MD & GVP, India/SAARC) and partner integrations (BigPanda) reflect ongoing GTM and ecosystem activity but are unlikely to swing near‑term sentiment materially. ServiceNow Appoints Kulmeet Bawa
• Negative Sentiment: Stifel cut its price target to $135 (from $180), citing weaker U.S. federal spending and softer Q1 trends — the downgrade of expectations for government demand is being cited as a direct reason for recent selling pressure. Stifel Lowers Price Target to $135
• Negative Sentiment: Analyst and media pieces highlight secular challenges — AI‑native competitors, doubts about switching costs, and a large YTD decline — which keep investor skepticism elevated despite product progress. These narratives are pressuring multiples and share price. Fool: AI Competition Concerns

Wall Street Analysts Forecast Growth

NOW has been the subject of a number of research analyst reports. Truist Financial set a $175.00 target price on shares of ServiceNow in a research report on Thursday, February 5th. BTIG Research reaffirmed a “buy” rating and set a $200.00 price target on shares of ServiceNow in a research report on Thursday, January 29th. Stifel Nicolaus decreased their price objective on shares of ServiceNow from $180.00 to $135.00 and set a “buy” rating for the company in a research note on Thursday. Argus raised shares of ServiceNow to a “strong-buy” rating in a research note on Wednesday, February 4th. Finally, Arete Research set a $200.00 target price on shares of ServiceNow in a report on Tuesday, January 6th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow has an average rating of “Moderate Buy” and an average price target of $188.59.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.