ServiceNow (NYSE:NOW – Get Free Report) had its target price decreased by investment analysts at Stifel Nicolaus from $180.00 to $135.00 in a research report issued to clients and investors on Thursday, MarketBeat.com reports. The brokerage presently has a “buy” rating on the information technology services provider’s stock. Stifel Nicolaus’ price objective points to a potential upside of 32.38% from the stock’s previous close.
Other equities analysts have also recently issued reports about the company. BMO Capital Markets dropped their price objective on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating on the stock in a research note on Thursday, January 29th. Wall Street Zen lowered ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Weiss Ratings reiterated a “hold (c)” rating on shares of ServiceNow in a research report on Thursday, January 22nd. Wells Fargo & Company cut their price target on ServiceNow from $225.00 to $185.00 and set an “overweight” rating on the stock in a report on Tuesday. Finally, Canaccord Genuity Group set a $200.00 price objective on ServiceNow in a research report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have given a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat, ServiceNow presently has an average rating of “Moderate Buy” and a consensus price target of $188.59.
View Our Latest Report on ServiceNow
ServiceNow Price Performance
ServiceNow (NYSE:NOW – Get Free Report) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s revenue was up 20.7% compared to the same quarter last year. During the same period in the prior year, the firm posted $0.73 EPS. Equities research analysts anticipate that ServiceNow will post 8.93 earnings per share for the current fiscal year.
Insider Activity
In other ServiceNow news, insider Paul Fipps sold 3,696 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the sale, the insider directly owned 8,061 shares of the company’s stock, valued at approximately $820,367.97. This represents a 31.44% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the transaction, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 16,237 shares of company stock worth $1,697,162. Insiders own 0.34% of the company’s stock.
Institutional Investors Weigh In On ServiceNow
Hedge funds have recently bought and sold shares of the business. J. Derek Lewis & Associates Inc. purchased a new stake in shares of ServiceNow in the fourth quarter worth approximately $238,000. Stance Capital LLC grew its position in ServiceNow by 456.7% during the fourth quarter. Stance Capital LLC now owns 8,050 shares of the information technology services provider’s stock valued at $1,233,000 after purchasing an additional 6,604 shares in the last quarter. Rockefeller Capital Management L.P. increased its stake in ServiceNow by 649.2% in the 4th quarter. Rockefeller Capital Management L.P. now owns 515,470 shares of the information technology services provider’s stock valued at $78,965,000 after buying an additional 446,667 shares during the period. Bank of New Hampshire lifted its position in ServiceNow by 401.9% in the 4th quarter. Bank of New Hampshire now owns 9,275 shares of the information technology services provider’s stock worth $1,421,000 after buying an additional 7,427 shares in the last quarter. Finally, Fund Advisors of America Inc FL purchased a new stake in ServiceNow in the 4th quarter worth approximately $507,000. 87.18% of the stock is owned by hedge funds and other institutional investors.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: CEO Bill McDermott personally invested roughly $3 million into NOW, signaling management confidence and providing a direct vote of conviction amid the pullback. ServiceNow (NOW) Stock: CEO Invests $3M Amid 32% Year-to-Date Decline
- Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize the company’s AI “Control Tower,” which could accelerate product differentiation and enterprise AI adoption—a strategic positive for growth and gross-margin leverage. ServiceNow (NOW) Expands Partnership With NVIDIA
- Positive Sentiment: Following the sharp pullback, at least one outlet highlights a fresh buy call — fresh analyst interest could attract value-focused funds looking for rebound candidates after the sell-off. ServiceNow Gets Fresh Buy Call After Sharp Pullback
- Positive Sentiment: Analysis suggests the Armis acquisition strengthens ServiceNow’s core platform and could expand enterprise security/use-case cross-sell—supportive for longer-term revenue expansion. ServiceNow’s Deal May Be Bigger Than It Looks
- Neutral Sentiment: CEO McDermott is publicly re-shaping ServiceNow’s business model around AI execution (the “control tower” concept). This signals strategic direction but execution and monetization timelines remain the key uncertainties. ServiceNow CEO Builds New Business Model Around AI
- Neutral Sentiment: Coverage pieces note ServiceNow among AI/enterprise leaders that could outperform broader markets if AI tailwinds persist; these are thematic endorsements rather than near-term catalysts. Tech Sell-Off: Wall Street Sees 60% or More Upside for These S&P 500 Stocks
- Neutral Sentiment: Corporate hiring/leadership moves in India (new MD/GVP) are incremental operational items that support regional growth but are unlikely to move the stock by themselves. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
- Negative Sentiment: Stifel cut its price target from $180 to $135, citing weaker U.S. federal spending and softer Q1 trends—this is the primary near-term negative driver because it directly lowers sell‑side expectations and frames public-sector demand risk. ServiceNow’s price target set lower by Stifel due to weaker federal spending
- Negative Sentiment: The stock has seen a substantial multi-month decline and recent daily drops, reinforcing momentum-driven selling and making it vulnerable to further cuts or rotation out of high-multiple software names. ServiceNow (NOW) Stock Declines While Market Improves: Some Information for Investors
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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