Sovran Advisors LLC Acquires 8,289 Shares of ServiceNow, Inc. $NOW

Sovran Advisors LLC raised its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 1,007.2% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 9,112 shares of the information technology services provider’s stock after acquiring an additional 8,289 shares during the quarter. Sovran Advisors LLC’s holdings in ServiceNow were worth $1,396,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also made changes to their positions in NOW. Vanguard Group Inc. lifted its stake in shares of ServiceNow by 1.6% during the 3rd quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider’s stock worth $18,599,709,000 after purchasing an additional 315,861 shares during the last quarter. State Street Corp boosted its position in ServiceNow by 1.4% during the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock valued at $8,700,970,000 after purchasing an additional 131,080 shares in the last quarter. Nordea Investment Management AB grew its stake in ServiceNow by 388.7% in the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. Wellington Management Group LLP raised its holdings in ServiceNow by 5.4% in the third quarter. Wellington Management Group LLP now owns 2,287,300 shares of the information technology services provider’s stock worth $2,104,956,000 after purchasing an additional 118,060 shares in the last quarter. Finally, Alliancebernstein L.P. raised its holdings in ServiceNow by 10.2% in the second quarter. Alliancebernstein L.P. now owns 1,910,078 shares of the information technology services provider’s stock worth $1,963,713,000 after purchasing an additional 177,392 shares in the last quarter. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $101.98 on Monday. The company has a 50 day moving average price of $110.44 and a 200 day moving average price of $146.80. The firm has a market capitalization of $106.67 billion, a P/E ratio of 61.14, a PEG ratio of 1.71 and a beta of 1.01. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 52 week low of $98.00 and a 52 week high of $211.48.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter in the previous year, the firm earned $0.73 EPS. ServiceNow’s revenue was up 20.7% compared to the same quarter last year. Sell-side analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Transactions at ServiceNow

In other news, insider Paul Fipps sold 3,696 shares of the business’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total transaction of $376,141.92. Following the sale, the insider directly owned 8,061 shares of the company’s stock, valued at $820,367.97. The trade was a 31.44% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 16,237 shares of company stock worth $1,697,162. Company insiders own 0.34% of the company’s stock.

Analyst Upgrades and Downgrades

NOW has been the topic of a number of recent analyst reports. HSBC lowered their price target on shares of ServiceNow from $266.40 to $226.00 and set a “buy” rating on the stock in a report on Friday, January 30th. KeyCorp decreased their target price on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating for the company in a research report on Thursday, January 29th. BMO Capital Markets lowered their target price on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a research note on Thursday, January 29th. The Goldman Sachs Group set a $216.00 price target on shares of ServiceNow in a report on Monday, February 2nd. Finally, Macquarie Infrastructure reduced their price target on ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a research report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $188.59.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO Bill McDermott personally invested roughly $3 million into NOW, signaling management confidence and providing a direct vote of conviction amid the pullback. ServiceNow (NOW) Stock: CEO Invests $3M Amid 32% Year-to-Date Decline
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize the company’s AI “Control Tower,” which could accelerate product differentiation and enterprise AI adoption—a strategic positive for growth and gross-margin leverage. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Following the sharp pullback, at least one outlet highlights a fresh buy call — fresh analyst interest could attract value-focused funds looking for rebound candidates after the sell-off. ServiceNow Gets Fresh Buy Call After Sharp Pullback
• Positive Sentiment: Analysis suggests the Armis acquisition strengthens ServiceNow’s core platform and could expand enterprise security/use-case cross-sell—supportive for longer-term revenue expansion. ServiceNow’s Deal May Be Bigger Than It Looks
• Neutral Sentiment: CEO McDermott is publicly re-shaping ServiceNow’s business model around AI execution (the “control tower” concept). This signals strategic direction but execution and monetization timelines remain the key uncertainties. ServiceNow CEO Builds New Business Model Around AI
• Neutral Sentiment: Coverage pieces note ServiceNow among AI/enterprise leaders that could outperform broader markets if AI tailwinds persist; these are thematic endorsements rather than near-term catalysts. Tech Sell-Off: Wall Street Sees 60% or More Upside for These S&P 500 Stocks
• Neutral Sentiment: Corporate hiring/leadership moves in India (new MD/GVP) are incremental operational items that support regional growth but are unlikely to move the stock by themselves. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
• Negative Sentiment: Stifel cut its price target from $180 to $135, citing weaker U.S. federal spending and softer Q1 trends—this is the primary near-term negative driver because it directly lowers sell‑side expectations and frames public-sector demand risk. ServiceNow’s price target set lower by Stifel due to weaker federal spending
• Negative Sentiment: The stock has seen a substantial multi-month decline and recent daily drops, reinforcing momentum-driven selling and making it vulnerable to further cuts or rotation out of high-multiple software names. ServiceNow (NOW) Stock Declines While Market Improves: Some Information for Investors

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.