MOR Wealth Management LLC Makes New $2.14 Million Investment in Amazon.com, Inc. $AMZN

MOR Wealth Management LLC acquired a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor acquired 9,270 shares of the e-commerce giant’s stock, valued at approximately $2,140,000. Amazon.com makes up approximately 1.0% of MOR Wealth Management LLC’s investment portfolio, making the stock its 21st biggest holding.

A number of other institutional investors have also added to or reduced their stakes in AMZN. Fairway Wealth LLC raised its holdings in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com during the third quarter valued at $27,000. Bridge Generations Wealth Management LLC increased its holdings in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 233 shares in the last quarter. Cooksen Wealth LLC increased its holdings in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after acquiring an additional 47 shares in the last quarter. Finally, PayPay Securities Corp increased its holdings in shares of Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after acquiring an additional 96 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

  • Positive Sentiment: Major AI backing and partnerships reinforce Amazon’s cloud & AI positioning — Amazon was a lead investor in a record OpenAI round and is central to the AI funding surge, which supports long-term AWS demand and justifies heavy infrastructure spending. AI Startups Raised $221 Billion in Q1 as Venture Funding Shows No Slowdown
  • Positive Sentiment: Analyst bullishness: Moffett Nathanson raised its AMZN price target to $288 and other sell‑side notes argue AI spending will drive cloud growth rather than permanently damage margins — this lifts sentiment and investor upside expectations. Price Target Raised by Moffett Nathanson
  • Positive Sentiment: AWS commercial traction: Uber is expanding use of AWS chips and testing Trainium3, validating Amazon’s custom silicon and helping monetize cloud hardware investments. Uber Expands Use of Amazon’s AI Chips
  • Neutral Sentiment: Logistics clarity: Amazon and USPS reached a deal keeping ~80% of current USPS package volume, reducing near-term delivery disruption risk — a stabilizing operational development but not a major immediate earnings driver. Amazon Reaches Deal With USPS
  • Negative Sentiment: Investor worry over a roughly $200B AI capex plan: headlines noting huge AI commitments are spooking some investors who fear margin pressure and heavy near‑term cash use. That debate is driving intraday volatility. Amazon’s $200B AI Gamble Worries Investors
  • Negative Sentiment: Legal and content‑training risk: high‑profile YouTubers sued Amazon alleging it scraped videos to train Nova Reel, exposing potential copyright litigation and reputational risk for AI initiatives. Amazon Sued by YouTubers Over AI Training
  • Negative Sentiment: Seller and ESG pressures: reports that brands are pulling products over pricing tactics, a new 3.5% FBA fuel surcharge for sellers, and investor pushback on data‑center water use raise operational/PR risks that could affect margins or expansion plans. Brands Yank Items Over Amazon Pricing Tactics Amazon Imposes 3.5% Fuel Surcharge Investors Press Amazon on Data Center Water Use
  • Negative Sentiment: Insider activity: a small disclosed CEO stock sale adds a minor negative sentiment signal for short‑term traders. Insider Selling Report

Insider Buying and Selling

In other news, SVP David Zapolsky sold 10,649 shares of the company’s stock in a transaction that occurred on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at $8,461,661.70. This represents a 20.54% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, VP Shelley Reynolds sold 2,695 shares of the company’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the sale, the vice president directly owned 119,780 shares in the company, valued at $24,662,702. This trade represents a 2.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 72,686 shares of company stock worth $14,899,239 in the last quarter. 9.70% of the stock is owned by insiders.

Wall Street Analyst Weigh In

Several brokerages have recently weighed in on AMZN. Oppenheimer set a $260.00 price target on Amazon.com and gave the company an “outperform” rating in a report on Friday, February 6th. Truist Financial reduced their price target on Amazon.com from $290.00 to $280.00 and set a “buy” rating for the company in a report on Friday, February 6th. JPMorgan Chase & Co. raised their price target on Amazon.com from $265.00 to $280.00 and gave the company an “overweight” rating in a report on Wednesday, March 25th. Monness Crespi & Hardt reduced their price objective on Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a report on Friday, February 6th. Finally, Rosenblatt Securities reduced their price objective on Amazon.com from $305.00 to $296.00 and set a “buy” rating for the company in a report on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $287.21.

Get Our Latest Report on Amazon.com

Amazon.com Trading Up 0.5%

Shares of NASDAQ:AMZN opened at $213.77 on Wednesday. The stock has a market capitalization of $2.29 trillion, a price-to-earnings ratio of 29.81, a PEG ratio of 1.57 and a beta of 1.38. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The stock’s 50-day simple moving average is $212.57 and its two-hundred day simple moving average is $224.00. Amazon.com, Inc. has a 52-week low of $165.29 and a 52-week high of $258.60.

Amazon.com (NASDAQ:AMZNGet Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same period in the previous year, the firm earned $1.86 earnings per share. The firm’s quarterly revenue was up 13.6% on a year-over-year basis. Analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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Institutional Ownership by Quarter for Amazon.com (NASDAQ:AMZN)

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