Alphabet Inc. $GOOG Shares Bought by HF Advisory Group LLC

HF Advisory Group LLC raised its holdings in Alphabet Inc. (NASDAQ:GOOG) by 1,100.7% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 307,102 shares of the information services provider’s stock after acquiring an additional 281,526 shares during the period. HF Advisory Group LLC’s holdings in Alphabet were worth $96,000 at the end of the most recent quarter.

Other hedge funds also recently bought and sold shares of the company. Imprint Wealth LLC acquired a new stake in Alphabet in the 3rd quarter valued at about $31,000. Manning & Napier Advisors LLC acquired a new stake in shares of Alphabet during the 3rd quarter worth approximately $32,000. Tripletail Wealth Management LLC acquired a new stake in shares of Alphabet during the 3rd quarter worth approximately $40,000. Retirement Wealth Solutions LLC increased its holdings in shares of Alphabet by 145.0% during the 3rd quarter. Retirement Wealth Solutions LLC now owns 196 shares of the information services provider’s stock worth $48,000 after buying an additional 116 shares during the last quarter. Finally, Bay Harbor Wealth Management LLC increased its holdings in shares of Alphabet by 56.8% during the 3rd quarter. Bay Harbor Wealth Management LLC now owns 218 shares of the information services provider’s stock worth $53,000 after buying an additional 79 shares during the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Transactions at Alphabet

In related news, Director Frances Arnold sold 112 shares of Alphabet stock in a transaction that occurred on Monday, March 2nd. The shares were sold at an average price of $302.99, for a total value of $33,934.88. Following the completion of the sale, the director owned 18,418 shares in the company, valued at approximately $5,580,469.82. This trade represents a 0.60% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CAO Amie Thuener O’toole sold 617 shares of Alphabet stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $289.63, for a total transaction of $178,701.71. Following the completion of the sale, the chief accounting officer owned 10,093 shares of the company’s stock, valued at $2,923,235.59. This trade represents a 5.76% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 2,069,344 shares of company stock worth $104,708,426 in the last three months. Company insiders own 12.99% of the company’s stock.

Alphabet Stock Up 2.1%

Alphabet stock opened at $303.93 on Wednesday. Alphabet Inc. has a fifty-two week low of $145.21 and a fifty-two week high of $350.15. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. The firm has a 50 day moving average price of $307.66 and a 200 day moving average price of $297.91. The company has a market capitalization of $3.68 trillion, a PE ratio of 28.12, a price-to-earnings-growth ratio of 1.80 and a beta of 1.13.

Alphabet (NASDAQ:GOOG) last posted its earnings results on Thursday, February 5th. The information services provider reported $2.82 earnings per share for the quarter, beating the consensus estimate of $2.59 by $0.23. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The firm had revenue of $113.83 billion during the quarter, compared to the consensus estimate of $111.24 billion. During the same quarter last year, the firm earned $2.15 EPS. The firm’s revenue for the quarter was up 18.0% on a year-over-year basis. Research analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Monday, March 16th. Investors of record on Monday, March 9th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, March 9th. Alphabet’s dividend payout ratio (DPR) is 7.77%.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Long-term AI chip deal with Broadcom secures Google’s custom TPU roadmap and supply through 2031, reducing supplier risk and supporting scale of Google Cloud/AI racks. Broadcom signs long-term deal to develop Google’s custom AI chips
• Positive Sentiment: Expanded Google–Anthropic–Broadcom compute deals boost demand for Google’s TPU infrastructure and create potential revenue/backlog upside for Google Cloud and partner services. This deepens Google’s position in supplying AI compute to leading model makers. Anthropic ups compute deal with Google and Broadcom amid skyrocketing demand
• Positive Sentiment: CEO Sundar Pichai said the AI shift creates more opportunities for Alphabet to invest in startups (examples cited include SpaceX and Anthropic), signaling strategic capital deployment that can extend Alphabet’s ecosystem and long-term growth vectors. Google CEO Sundar Pichai says ‘AI shift’ opens opportunities to invest in startups
• Positive Sentiment: Waymo opened driverless rides to the public in Nashville, marking a commercialization milestone for Alphabet’s Other Bets and adding a tangible revenue / validation data point for autonomous services. Waymo Opens Driverless Rides to the Public in Nashville
• Neutral Sentiment: Google adjusted Gemini pricing and continues on-device AI rollouts (Gemma 4 support), moves that aim to balance developer adoption vs. monetization but whose revenue impact will take time to materialize. Google Adjusts Gemini Pricing for Different AI Workloads
• Neutral Sentiment: Analyst and market commentary (trending/coverage notes) keeps conviction mixed — some buy/positive notes but also trimmed targets; these shape near-term sentiment more than fundamentals. Alphabet Inc. (GOOG) Laps the Stock Market: Here’s Why
• Negative Sentiment: Investors are pressing Alphabet on water and power use for its data centers; community opposition to some builds and shareholder resolutions increase regulatory and permitting risk for future capacity expansion. Investors press Amazon, Microsoft and Google on water, power use in US data centers
• Negative Sentiment: Heavy planned capital spending (reports of ~$175–$180B range) could pressure margins and free cash flow in the near term, a reminder that aggressive infrastructure investment carries short-term financial strain even if it supports long-term AI leadership. Nobody Believed In Alphabet: In 2026, It Faces Its Biggest Test

Analysts Set New Price Targets

A number of analysts have recently issued reports on the stock. Royal Bank Of Canada restated an “outperform” rating and set a $375.00 price target on shares of Alphabet in a report on Thursday, January 15th. Scotiabank restated an “outperform” rating and set a $400.00 price target (up from $375.00) on shares of Alphabet in a report on Thursday, February 5th. JPMorgan Chase & Co. raised their price target on shares of Alphabet from $385.00 to $395.00 and gave the stock an “overweight” rating in a report on Thursday, February 5th. KeyCorp set a $370.00 price target on shares of Alphabet in a report on Thursday, February 5th. Finally, Piper Sandler restated an “overweight” rating and set a $395.00 price target on shares of Alphabet in a report on Thursday, February 5th. Nine research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Buy” and an average target price of $345.71.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.