Flagship Harbor Advisors LLC Acquires 9,914 Shares of ServiceNow, Inc. $NOW

Flagship Harbor Advisors LLC boosted its holdings in ServiceNow, Inc. (NYSE:NOW) by 321.8% during the fourth quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 12,995 shares of the information technology services provider’s stock after acquiring an additional 9,914 shares during the quarter. Flagship Harbor Advisors LLC’s holdings in ServiceNow were worth $1,991,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also recently modified their holdings of the business. Brady Martz Wealth Solutions LLC grew its holdings in shares of ServiceNow by 1.3% during the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock worth $775,000 after purchasing an additional 11 shares in the last quarter. Magnus Financial Group LLC raised its stake in ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after purchasing an additional 11 shares in the last quarter. Avidian Wealth Enterprises LLC lifted its position in ServiceNow by 2.5% during the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after purchasing an additional 11 shares during the last quarter. Traveka Wealth LLC grew its stake in ServiceNow by 3.8% in the 3rd quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock worth $304,000 after buying an additional 12 shares in the last quarter. Finally, Regatta Capital Group LLC grew its stake in ServiceNow by 1.9% in the 3rd quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after buying an additional 12 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Wall Street Analyst Weigh In

Several analysts have recently weighed in on NOW shares. Citigroup raised their price objective on shares of ServiceNow from $235.00 to $237.00 and gave the company a “buy” rating in a research report on Friday, January 30th. HSBC cut their target price on shares of ServiceNow from $266.40 to $226.00 and set a “buy” rating for the company in a research report on Friday, January 30th. Oppenheimer restated an “outperform” rating and set a $175.00 price target (down from $200.00) on shares of ServiceNow in a research report on Wednesday, January 21st. Wall Street Zen lowered ServiceNow from a “buy” rating to a “hold” rating in a research note on Saturday, February 28th. Finally, Wells Fargo & Company cut their price objective on ServiceNow from $225.00 to $185.00 and set an “overweight” rating for the company in a report on Tuesday, March 31st. Three investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, five have given a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $187.46.

Insiders Place Their Bets

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director directly owned 46,430 shares of the company’s stock, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares of the company’s stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 16,237 shares of company stock valued at $1,697,162 in the last ninety days. Company insiders own 0.34% of the company’s stock.

ServiceNow Stock Down 2.0%

Shares of NYSE:NOW opened at $100.36 on Wednesday. The stock has a market capitalization of $104.97 billion, a P/E ratio of 60.17, a price-to-earnings-growth ratio of 1.71 and a beta of 1.01. The stock’s 50-day moving average price is $109.13 and its 200-day moving average price is $145.54. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 12-month low of $98.00 and a 12-month high of $211.48.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.ServiceNow’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter in the previous year, the company posted $0.73 EPS. On average, equities analysts anticipate that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Large enterprise partnership — DXC Technology announced a multiyear agreement to use the ServiceNow AI Platform to modernize core operations, a tangible enterprise-level win that supports future revenue and AI adoption. DXC Partners with ServiceNow
• Positive Sentiment: Partner ecosystem expansion — Naitiv launched as an AI-native consultancy built around ServiceNow, led by former ServiceNow executives; this deepens the partner network and targets industry-specific AI deployments (Property & Casualty insurance). Naitiv Launches
• Positive Sentiment: Institutional/investor buying signal — On CNBC’s Trade Tracker, portfolio manager Stephanie Link was reported buying more ServiceNow, which may provide short‑term buying support and signal conviction among some active managers. Stephanie Link Buys ServiceNow
• Neutral Sentiment: Value investors still holding — BNP notes value-oriented investors are maintaining positions in names including ServiceNow despite AI debate, indicating some long-term conviction but not immediate catalysts. Value Investors Holding
• Negative Sentiment: Analyst price-target cuts — Goldman Sachs trimmed its target from $216 to $188 (maintained Buy) and BTIG cut its target to $185 from $200; these headline changes increase downside risk and feed short-term selling pressure. Goldman Sachs Adjusts Price Target
• Negative Sentiment: Analyst caution on growth outlook — BTIG and other brokers cite scrutiny of FY26 revenue-growth guidance and Stifel has moved more cautious (while still Buy), highlighting investor concern about near‑term execution and growth deceleration. BTIG Price Target Cut
• Negative Sentiment: Governance headline — Reporting that the CEO’s compensation rose significantly in 2025 can be a near-term reputational drag for investors focused on cost discipline and stewardship. CEO Compensation Increase

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.