Game Plan Financial Advisors LLC Buys 8,761 Shares of Apple Inc. $AAPL

Game Plan Financial Advisors LLC lifted its stake in shares of Apple Inc. (NASDAQ:AAPL) by 20.8% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 50,972 shares of the iPhone maker’s stock after purchasing an additional 8,761 shares during the period. Apple accounts for about 5.6% of Game Plan Financial Advisors LLC’s portfolio, making the stock its 3rd largest holding. Game Plan Financial Advisors LLC’s holdings in Apple were worth $13,857,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors and hedge funds have also made changes to their positions in the company. Isthmus Partners LLC boosted its holdings in shares of Apple by 6.4% during the 3rd quarter. Isthmus Partners LLC now owns 97,177 shares of the iPhone maker’s stock worth $25,000 after purchasing an additional 5,808 shares during the last quarter. Sellwood Investment Partners LLC lifted its holdings in Apple by 110.9% in the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker’s stock valued at $34,000 after acquiring an additional 71 shares during the last quarter. ROSS JOHNSON & Associates LLC lifted its holdings in Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management acquired a new position in Apple in the fourth quarter valued at approximately $65,000. Finally, 49 Wealth Management LLC lifted its holdings in Apple by 15.7% in the third quarter. 49 Wealth Management LLC now owns 298,920 shares of the iPhone maker’s stock valued at $76,000 after acquiring an additional 40,543 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Insider Buying and Selling

In other Apple news, SVP Deirdre O’brien sold 30,002 shares of the business’s stock in a transaction that occurred on Thursday, April 2nd. The stock was sold at an average price of $255.35, for a total value of $7,661,010.70. Following the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at $34,934,433.50. The trade was a 17.99% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Timothy D. Cook sold 64,949 shares of the business’s stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total value of $16,511,984.27. Following the completion of the sale, the chief executive officer directly owned 3,280,418 shares in the company, valued at approximately $833,980,668.14. The trade was a 1.94% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 0.06% of the stock is owned by insiders.

Key Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Analysts and reports say Apple’s foldable iPhone remains on track for a fall launch, calming earlier delay fears and removing a key short‑term overhang on the stock. Read More.
• Positive Sentiment: Demand for Macs — especially higher‑end models — is driving longer lead times, a signal of healthy hardware demand that supports revenue and margins. That dynamic likely helped shares today. Read More.
• Positive Sentiment: Apple is participating in advanced AI/cybersecurity testing (Anthropic’s initiatives/Project Glasswing), reinforcing its positioning in enterprise/security AI without committing to costly frontier model buildouts. That reduces structural AI risk and is viewed favorably by investors. Read More.
• Positive Sentiment: High‑profile endorsements and comments — including Warren Buffett noting he’d like to buy more Apple stock (though “not in this market”) — support sentiment that AAPL remains a core mega‑cap holding. Read More.
• Neutral Sentiment: OpenAI’s shutdown of its Sora app highlights challenges for AI‑first consumer products; indirect to Apple, but it clarifies where AI economics favor integration over standalone, which aligns with Apple’s measured AI approach. Read More.
• Neutral Sentiment: Isolated consumer anecdotes (e.g., a fraud case where stolen funds were spent on Apple products) are headline‑grabbing but have negligible corporate or financial impact. Read More.
• Negative Sentiment: Earlier reports of engineering snags on the foldable iPhone and signs of an App Store slowdown pressured the stock this week and remain risk factors that can trigger volatility if updated negatively. Read More.
• Negative Sentiment: China legal/patent developments (a Xiao‑I victory and related rulings) could restrict some AI features and revenue in an important market — a meaningful geopolitical/legal risk to monitor. Read More.

Apple Stock Up 2.1%

Shares of NASDAQ AAPL opened at $258.90 on Thursday. The firm has a market cap of $3.80 trillion, a price-to-earnings ratio of 32.73, a PEG ratio of 2.42 and a beta of 1.11. The company has a quick ratio of 0.94, a current ratio of 0.97 and a debt-to-equity ratio of 0.87. Apple Inc. has a 52-week low of $171.89 and a 52-week high of $288.62. The business’s 50 day moving average is $260.69 and its two-hundred day moving average is $263.73.

Apple (NASDAQ:AAPL) last announced its earnings results on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.67 by $0.17. The company had revenue of $143.76 billion for the quarter, compared to analyst estimates of $138.25 billion. Apple had a return on equity of 159.94% and a net margin of 27.04%.The firm’s quarterly revenue was up 15.7% compared to the same quarter last year. During the same quarter in the previous year, the company earned $2.40 earnings per share. Research analysts predict that Apple Inc. will post 7.28 EPS for the current year.

Apple Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, February 12th. Shareholders of record on Monday, February 9th were given a $0.26 dividend. The ex-dividend date of this dividend was Monday, February 9th. This represents a $1.04 dividend on an annualized basis and a yield of 0.4%. Apple’s payout ratio is presently 13.15%.

Wall Street Analyst Weigh In

A number of research analysts recently commented on AAPL shares. Jefferies Financial Group set a $330.00 price objective on Apple in a report on Wednesday, March 4th. Evercore reiterated an “outperform” rating on shares of Apple in a report on Monday, March 2nd. TD Cowen reiterated a “buy” rating and issued a $325.00 price objective on shares of Apple in a report on Friday, January 30th. Wedbush reiterated an “outperform” rating and issued a $350.00 price objective on shares of Apple in a report on Friday, March 27th. Finally, KeyCorp reiterated a “sector weight” rating on shares of Apple in a report on Thursday, March 12th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $301.23.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.